• 62% of gig workers and freelancers plan to vote for Kamala Harris, while only 35% support Donald Trump.

• Presidential picks by political affiliation:
  • Kamala Harris:
    • Democrat: 73%
    • Republican: 8%
    • Moderate: 14%
    • Independent: 5%
  • Donald Trump:
    • Democrat: 6%
    • Republican: 65%
    • Moderate: 19%
    • Independent: 10%
• Kamala Harris has garnered the highest level of support among all age groups in the 2024 election.
• Gen X (45%) expresses the highest level of support for Donald Trump compared to other generations.
• 45% of gig workers and freelancers are concerned that the next administration will impose regulations that could limit opportunities for them.
• 34% of gig workers and freelancers would be willing to change their support for a presidential candidate if they introduced more robust gig work and freelance policies.
• Baby boomers are the least likely to change their support for a presidential candidate, with only 16% open to switching, while Gen Z are the most likely to reconsider their choice (41%).

• Income stability measures (31%) are the top priority for the next president to improve gig workers’ and freelancers’ work life.
• Top political priorities by generation:
  • Baby boomers:

1. 1. 1. Economy and jobs: 47%
      2. Women’s rights and reproductive health: 38%
      3. Immigration policy: 38%

• • Gen X:

1. 1. 1. Economy and jobs: 54%
      2. Immigration policy: 42%
      3. Women’s rights and reproductive health: 41%

• • Millennials:

1. 1. 1. Economy and jobs: 48%
      2. Women’s rights and reproductive health: 40%
      3. Healthcare access and affordability: 32%

• • Gen Z

1. 1. 1. Economy and jobs: 47%
      2. Women’s rights and reproductive health: 43%
      3. Healthcare access and affordability: 29%

• 3 in 4 gig workers and freelancers feel that the candidates are not informed about their specific needs.
• Only 15% of Gen X feel candidates understand their needs, compared to 35% of Gen Z, who are the most likely to believe they do.
• 55% of gig workers and freelancers say that changes in tax policy, including simplified tax deductions, would influence their vote.
• Nearly 70% of Gen Z say changes in tax policy would influence their vote.
• 48% of gig workers and freelancers anticipate a significant impact from the 2024 election on the gig economy, while 52% believe it will have little to no effect.

For this study, we surveyed 1,000 American gig workers and freelancers to uncover their voting preferences, key issues, and candidate choices for the 2024 election. The average age was 39; 50% of respondents were women, 48% were male, and 2% were non-binary. Generationally, 8% were baby boomers, 21% were Gen X, 50% were millennials, and 21% were Gen Z. Politically, 47% identified as Democrats, 27% as Republicans, 17% as moderates, and 9% as independents.

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