Wag! App Review: Is Working for Wag! Still Worth It?

Wag! is primarily a dog walking app. Like many other gig economy apps, Wag! doesn’t offer employment. Instead, its purpose is to connect independent contractors with clients who want their services.

Because of this, Wag! users can do everything from start a small side hustle to grow a booming business. Using the app itself is straightforward.

Pet parents open the app, select the service they need, and then search through nearby caregivers based on their specified distance, price range, and other conditions. As a care provider, you set your own rates and availability. You also have the ability to accept or reject any new jobs that land in your inbox.

Types of services

There are a wide range of pet care services you can offer through Wag!:

• On-demand dog walking: When pet owners want to give their dogs some relief and exercise while they’re at work or away during the day, they can hire a dog walker for the occasion.
• Recurring dog walks: This is a common service that pet parents use throughout the workweek to ensure that their pup gets walked even if they can’t make it home.
• Drop-in visits: For other types of pets and dogs that don’t need a full walk, owners can arrange for someone to stop by to take them out for a potty break, play with them, feed them, or just keep them company.
• Pet boarding: Clients have two options when it comes to leaving their pet with someone overnight. With boarding, the pet stays in the caregiver’s home.
• Pet sitting: The other option is to have the caregiver stay in the owner’s home. This is a good option if the pet is particularly old or young, has special needs, or doesn’t like to have their routine disrupted.
• Veterinary care: You can also sign up to work as a vet on the Wag! app, as long as you have proper veterinary credentials.

In addition to these basic services, Wag! offers dog training and specialty services like grooming, pet photography, and excursions (e.g., swimming, hiking, or running). You can also offer add-on services like housekeeping or pet medicine administration to earn extra money from each gig.

While Wag! is primarily geared towards dog care services (its nickname is “the Uber for dogs”) you can also care for cats, birds, fish, hamsters or other small mammals, and even lizards and snakes, as long as they’re not poisonous or venomous.

Costs and fees

Wag! charges all workers a one-time registration fee of $25. This covers the cost of the background check when you sign up to work for Wag!

Unlike some other dog walking and pet sitting apps, Wag! doesn’t charge workers a service fee. The rate you set is what you’ll actually get paid. Wag! makes money by instead taking a cut from clients and charging them a flat fee for each booking.

Premium membership

If you’re interested in more perks and privileges as a caregiver, you can join Wag! Pro. The lifetime fee is $149, but you’ll get several perks:

• Express onboarding
• Profile promotion for 6 months
• Priority search placement
• Up to 10% higher earnings
• Exclusive discounts

This service is optional. However, if you’re looking to scale your dog walking business—especially in the early days when it takes a while to get those first clients—this could be useful.

Supported areas

Wag! services are available in all 50 states and more than 5,300 cities across the United States, and the company claims to have a network of more than 400,000 Wag! workers.

Wag! identifies five top cities with the most workers:

• New York City: 22,600+ caregivers
• Los Angeles: 16,200+ caregivers
• Chicago: 13,200+ caregivers
• San Francisco: 11,300+ caregivers
• Denver: 8,200+ caregivers

It appears that most big cities in the US have thousands of Wag! walkers and caregivers. This means you’ll likely face more competition in these urban areas. Smaller towns and cities might not have as much.

If you’re thinking of becoming a dog walker on Wag!, check out their list of operating neighborhoods to find out if there’s demand where you live.

To become a Wag! dog walker or pet sitter, you need to meet certain eligibility requirements. Specifically, you must be at least 18 years old, be eligible to work in the United States, and have a driver’s license, state-issued ID, or passport.

Once you know you qualify, you can become an approved Wag! walker or caregiver by taking the following steps:

1. Pay the application fee.
2. Submit your information for the comprehensive background check conducted by Vetty.
3. Watch some training videos and complete a pet safety quiz.
4. Agree to the Pet Care Provider Platform Use Agreement.
5. Submit the names of any family, friends, or previous clients you’d like to endorse you.
6. Download the Wag! app.
7. Set up a Stripe account for payments.

Once you’ve completed your application, expect to wait up to 2 weeks for the background check to be completed. Vetty will check things like your employment history, criminal record, motor vehicle records, credit history, and more.

How to sign up for Wag!

If you’re ready to become a Wag! walker, there are two ways to get the process started. Make sure you have your ID ready as you’ll need to submit it in order to complete the background check.

Option 1: Download the app

Download the Wag! Pet Caregiver app. It’s available on both Google Play and Apple. You’ll begin the signup process right away.

Technically, there are two Wag! apps: one for pet parents and one for workers looking for jobs walking dogs or providing other pet care services. Make sure you download the right app so you can find jobs and get paid.

Wag! App for Caregivers vs. for Clients

Where to download the Wag! app for caregivers

App Store Google Play

Option 2: Fill out an online registration form

Eventually, you’ll need to download the Wag! Pet Caregiver app. It’s part of your user agreement.

However, you can still sign up for Wag! online before downloading the app. Simply fill out this form on their website to get started.

How to apply for jobs on Wag!

As a dog walker, you can technically request a gig when you see it advertised. However, it’s ultimately not up to you whether you get a particular job.

By default, the hiring decision is left to “Pet Parent Match,” the app’s way of connecting workers and clients. “It’s kind of like a lottery in a way,” Perez said. With that said, pet parents can choose to list you as a “preferred walker,” in which case you’ll have an advantage over nearby competitors.

How Clients Choose Their Caregivers

A dog walking side hustle can be lucrative, but not always. Here’s a breakdown of exactly how much you can expect to earn on Wag! as a dog walker or sitter.

Average Wag! Rates for Dog Walkers and Sitters

Note: All prices shown are for one dog. Rates were sourced from Wag! descriptions of dog walking, drop-in, dog sitting, and dog boarding services.

As an independent contractor, you set your own rates per service as well as the duration of your service. You can also charge extra for holidays, extra dogs, and add-on services. However, you’ll need to set your rates in line with what other dog walkers and pet sitters are charging in your area if you want any business.

In terms of how much Wag! walkers make, Perez told us that in New York City, average hourly earnings are in the range of $17–$30, depending on the booking type (one 60-minute walk, two 30-minute walks, or three 20-minute walks). You’ll get more money from lots of short walks.

What you’re realistically able to charge depends on a variety of factors:

• The local cost of living
• Your experience level with dog walking and pet sitting
• Your Wag! rating and number of reviews
• The services you offer
• The demand for pet care services in your area
• What the competition charges
• How far you travel for gigs
• The number of dogs you care for
• The length of time you provide care

When setting your dog walking rates, also be sure to factor in expenses like the cost of travel and parking.

Setting your Wag! rates

Wag! uses “dynamic pricing,” which allows workers to set their rates as high as they’d like. This is great if you want to be choosy about what gigs you take. To give an example, Perez showed how the app allows her to set her rates unthinkably high, at $8,000 for a 30-minute walk and $9,000 for a 60-minute walk.

How to Set Your Wag! Dog Walking Rates

You can set your rates as high or as low as you want on Wag!, and that's the amount you'll get paid.

Bear in mind that if you set your rates too high, you might lose out on potential gigs. Clients set thresholds for how much they’re willing to pay for each service, and if your rates go beyond their specified range, you’ll no longer be a contender.

How you’ll get paid

After you complete a job, Wag! will pay you via a third-party payment processor, Stripe. Your payment for the previous week’s work will be deposited into your Stripe-connected bank account every Friday. If you need funds more quickly, you can use Instant Pay, but you’ll have to pay an additional 3% fee.

Other ways to make money with Wag!

There are two additional ways to make money on the Wag! app:

• Tips: Clients have the option to leave dog walkers and sitters an additional tip after the service is completed.
• Referrals: As a pet carer, Wag! will pay you a referral bonus for everyone you recommend to the app. While this bonus is subject to change, as of November 2023, it was $25 for referring a new pet caregiver who goes on to complete their first gig.

The Wag! app has undergone a lot of changes over the past few years, and it’s harder than ever to get to the truth of whether Wag! is really worthwhile for pet sitters and dog walkers.

To help you decide whether Wag! is the right gig app for you, we spoke to Elizabeth Perez about her experience using Wag! from 2019 until today. Here’s what she told us.

Getting gigs is tough without Wag! Pro

Perez noted that Wag! has changed the rules a bit, and they now offer dog walkers the option to pay for “first dibs” on available gigs. Unfortunately, this means that if you’re not super active on the app, it’ll be harder to get accepted for jobs.

In Perez’s experience, the Wag! app is so oversaturated with workers that requests don’t come in as often as they used to, and those who have Wag! Pro are taking most of the requests.

Advantages of a Wag! Pro Subscription

From the dog walker’s perspective, this is a less-than-desirable business model. Wag! essentially forces workers to pay to compete with each other. In this sense, the more competitive the market gets, the more you’ll have to pay, and the more money Wag! will make.

You’ll mainly be working with dogs

Although Wag! claims to offer a variety of pet care services, most clients seem to be dog owners. “I find that dog walking is the most requested service,” Perez noted. She also said dog sitting is fairly popular, coming in second in terms of gigs with the highest demand.

This isn’t necessarily a bad thing. If you mostly want to work with dogs, then Wag! could be the perfect app for you. However, if you want to offer services other than dog walking—or you’re more of a cat lover—Wag! may not be your best bet.

App support is hard to reach

Perez told us that when she first started working for Wag! around 2019, she had no problem calling or texting Wag! and getting a response right away—but that’s no longer the case.

She recently had an issue with the Wag! app but struggled to get a hold of anyone. Instead, she got stuck with an automated response machine that couldn’t help solve her problem. “I had to dial random numbers and pretend to be a pet parent just to be able to speak to a person to get them to help. That was not the case when I started out,” she added.

If you want to have your own dog walking side hustle without the hassle of finding your own clients, then Wag! is certainly an option worth considering due to its high popularity. However, if you want to do more than dog walking or dog sitting, then you may be better off with another app.

Pros and cons of working for Wag!

Before you sign up with Wag!, consider the app’s main advantages and disadvantages.

How Wag! compares to other pet care apps

The main app competing with Wag! is Rover. Of the market share occupied by the two companies, Rover owns a whopping 91%, leaving only 9% for Wag! However, this doesn’t necessarily mean that Rover is better than Wag!, or even that it’s necessarily more popular where you live.

Perez says that Wag! is more popular in the Bronx in New York, where she’s based. In her view, whenever a person thinks of dog walking, they think of Wag!, “the same way that a person who thinks of a cab would think of an Uber.” She also noted one key benefit that Wag! has over any other app she’s used: the ability to bid for gigs rather than wait for requests from clients.

In addition to Wag!, you can find dog walking or pet sitting jobs on the following gig apps and sites:

• Care.com
• Fetch!
• PetSitter
• TaskRabbit
• PetBacker

Some of these sites and apps also offer opportunities to sign up for other types of gigs, which may appeal to you if you want to do more than just dog walking or sitting. For a deeper look at how they compare, check out our reviews of Rover, TaskRabbit, and Care.com.

Alternative side hustles

If you’re not sold on a dog walking side hustle, there are also plenty of alternatives you can try out. Similar lines of work include other care-based side hustles, like caregiving and babysitting. Or if you want something totally different, you could explore different types of gig apps.

How Wag! Compares to Other App-Based Gigs

As you can see, pet sitting and dog walking aren’t the highest-paying gigs you can do on an app. You can earn even more money by doing ridesharing or manual labor. And if you decide to be a full-time side hustler, you could juggle multiple apps at once to maximize your earnings.