Gig Workers and Freelancers Reveal Their 2024 Voting Plans

As the 2024 presidential election approaches, America’s growing workforce of gig workers and freelancers faces unique considerations when heading to the polls. In a recent SideHustles.com survey of 1,000 American gig economy workers, we examined their voting intentions, primary concerns, and the issues that could sway their support.

Our findings revealed significant insights into how this influential group of workers approaches political decisions, with factors like labor regulations and freelancer-specific policies playing crucial roles in their voting preferences.

Key takeaways

62% of gig workers and freelancers plan to vote for Kamala Harris, while only 35% support Donald Trump.
34% of gig workers and freelancers would be willing to change their support for a presidential candidate if they introduced more robust policies for freelancers and gig workers.
3 in 4 gig workers and freelancers feel that the candidates are not informed about gig workers’ and freelancers’ specific needs
Income stability measures (31%) are the top priority for the next president to improve gig workers’ and freelancers’ work life.

01. Voting preferences and policy priorities

Gig worker and freelancer voting preferences and policy priorities

62% of gig workers and freelancers plan to vote for Kamala Harris, while only 35% support Donald Trump.

Presidential picks by political affiliation:
- Kamala Harris:
  - Democrat: 73%
  - Republican: 8%
  - Moderate: 14%
  - Independent: 5%
- Donald Trump:
  - Democrat: 6%
  - Republican: 65%
  - Moderate: 19%
  - Independent: 10%
Kamala Harris has garnered the highest level of support among all age groups in the 2024 election.
Gen X (45%) expresses the highest level of support for Donald Trump compared to other generations.
45% of gig workers and freelancers are concerned that the next administration will impose regulations that could limit opportunities for them.
34% of gig workers and freelancers would be willing to change their support for a presidential candidate if they introduced more robust gig work and freelance policies.
Baby boomers are the least likely to change their support for a presidential candidate, with only 16% open to switching, while Gen Z are the most likely to reconsider their choice (41%).

02. What workers want from their next president

What workers want from their next president

Income stability measures (31%) are the top priority for the next president to improve gig workers’ and freelancers’ work life.
Top political priorities by generation:
- Baby boomers:

1. 1. Economy and jobs: 47%
  2. Women’s rights and reproductive health: 38%
  3. Immigration policy: 38%

- Gen X:

1. 1. Economy and jobs: 54%
  2. Immigration policy: 42%
  3. Women’s rights and reproductive health: 41%

- Millennials:

1. 1. Economy and jobs: 48%
  2. Women’s rights and reproductive health: 40%
  3. Healthcare access and affordability: 32%

- Gen Z

1. 1. Economy and jobs: 47%
  2. Women’s rights and reproductive health: 43%
  3. Healthcare access and affordability: 29%

3 in 4 gig workers and freelancers feel that the candidates are not informed about their specific needs.
Only 15% of Gen X feel candidates understand their needs, compared to 35% of Gen Z, who are the most likely to believe they do.
55% of gig workers and freelancers say that changes in tax policy, including simplified tax deductions, would influence their vote.
Nearly 70% of Gen Z say changes in tax policy would influence their vote.
48% of gig workers and freelancers anticipate a significant impact from the 2024 election on the gig economy, while 52% believe it will have little to no effect.

03. Methodology

For this study, we surveyed 1,000 American gig workers and freelancers to uncover their voting preferences, key issues, and candidate choices for the 2024 election. The average age was 39; 50% of respondents were women, 48% were male, and 2% were non-binary. Generationally, 8% were baby boomers, 21% were Gen X, 50% were millennials, and 21% were Gen Z. Politically, 47% identified as Democrats, 27% as Republicans, 17% as moderates, and 9% as independents.

04. About SideHustles.com

SideHustles.com helps Americans navigate the ever-evolving gig economy by providing insightful resources, expert tips, and practical strategies to maximize earnings through flexible side jobs. Our mission is to empower individuals to achieve financial independence and success through side hustles.

05. Fair use statement

If your audience is exploring opportunities in the gig economy, feel free to share the findings of this study for any noncommercial use. We simply ask that you provide a link back to this page so your readers can access the full findings and methodology.