Freelancing marketplaces were once the gold standard for those who wanted to start a freelance side hustle. These platforms can facilitate communication between you and thousands of potential clients who will pay you to work on tasks.
Of all the popular freelancing platforms out there, Upwork has long been the top choice for millions of freelancers worldwide. However, that popularity also means that the competition is fiercer than ever.
Many contemporary Upwork users report that the platform is oversaturated in 2026, with workers from lower-income regions and an influx of AI quick-fixes taking a huge portion of the jobs.
However, this is also the situation on virtually every other freelancing marketplace, too. Despite these challenges, Upwork is our top pick on our list of the best work-on-demand apps in January 2026, and it’s also one of the best platforms to find remote data entry jobs this month.
While it’s by no means perfect, Upwork still fares better than most other freelancing marketplaces, judging by current user reports.
Although Upwork may still be the best option for seasoned freelancers, what are your prospects if you’re a total newbie to freelancing? Can you actually find work on the platform, and will your potential earnings make up for the fees you’ll need to pay?
In our comprehensive Upwork review, we’ll look into who Upwork works best for, how much it costs to use the platform, and the pros and cons of using it to find gigs in January 2026.