Website Marketing Manager

Job Description:

Website Marketing Manager

Code.org is seeking a Website Marketing Manager to support the organization’s digital engagement strategy by assisting with the management and optimization of the Code.org and CSforALL websites. Reporting to the Director of Email & Website, this role will focus on enhancing user experience, supporting traffic growth and conversions, and supporting content strategy across the web properties. The ideal candidate will have a foundational understanding of UX/UI principles, SEO, analytics, and cross-functional collaboration, as well as a passion for delivering exceptional user experiences to diverse audiences, including educators, students, donors, and partners.

DUTIES AND RESPONSIBILITIES

Website Management & Optimization

• Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in, non-studio), ensuring high performance, accessibility, and alignment with organizational priorities.
• Collaborate with Engineering and external developers to support website roadmap execution, technical improvements, and creative updates.
• Assist in implementing UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions.
• Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders.
• Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate.

SEO & Analytics

• Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility.
• Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console.
• Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation.
• Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact.

Conversion & Engagement Optimization

• Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages.
• Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging.
• Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience.

Cross-Functional Collaboration

• Work closely with the Director of Email & Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals.
• Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns.
• Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

• 5+ years of experience in website marketing, digital marketing, or a related field.
• Hands-on experience with Contentful, Framer, or similar headless CMS and website-building tools.
• Strong understanding of SEO, UX, CRO, and web performance optimization.
• Experience with Google Analytics, Google Tag Manager, and marketing automation platforms.
• Basic knowledge of HTML, CSS, and JavaScript for troubleshooting and collaboration with developers.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent project management and communication skills.

We prefer candidates who also have:

• Experience working in an education, nonprofit, or mission-driven organization.
• Familiarity with other digital marketing tools such as Pardot, Salesforce, or fundraising platforms.
• Knowledge of accessibility and inclusive design best practices.
• Passion for Code.org’s mission and commitment to computer science education.

In addition, candidates must:

• Be a U.S. Citizen or Permanent Resident
• Work within the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events 

WHO WE ARE LOOKING FOR

• Builder’s mindset. We’re looking for adaptable, result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease. In this role, you’ll embrace change, pivot strategies as needed, and drive impactful solutions that align with evolving business needs. If you excel in fast-paced settings and enjoy turning challenges into opportunities, we’d love to have you on our team!
• We are hard on problems and kind to each other. We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.
• A growth mindset fuels us. We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.
• Player-coach Managers. We seek hands-on managers with player-coach mindsets who can strategize, execute, mentor, and contribute. As a manager, you balance leadership with direct involvement, guiding your team while rolling up your sleeves to drive results.

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience (30 minutes)
Step 2: Homework (~3 hours)
Step 3: Interviews with several members of the Code.org team (~ 3 hours)
Step 4: Final Interview (1 hour)
Step 5: Reference Checks 

All interviews are currently being conducted virtually via Zoom

COMPENSATION & BENEFITS PACKAGE

The expected salary range for this position is $88,200 - $98,000. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.

We also offer a comprehensive benefits package for full-time employees that includes:

• Technology subsidy consistent with our Bring Your Own Device environment 
• Flexible, engaging, and remote working environment
• Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend 
• The opportunity to help students learn better and change the face of computer science

A unifying approach in a divided world

Code.org's global role in the K-12 computer science movement is only possible because we use a unifying approach across diverse and often divided stakeholders. At a time of increasing polarization, the idea of increasing opportunity for students unites people from across the political spectrum. Code.org's team members, students, teachers, and supporters have diverse and diverging view points, and they are all welcome in our mission. Read more.