Web Experience Manager

Job Description:

Web Experience Manager

United StatesMarketing /Full-Time /Remote
Who Are We: We are COMPLY.
COMPLY is the leading global provider of comprehensive regulatory compliance software and solutions for the financial services sector. Our OneCOMPLYTM platform provides an all-in-one approach to address firm and employee compliance requirements through a configurable and scalable software-as-a-service (SaaS) platform coupled with expert consulting services. COMPLY serves thousands of financial services clients including Broker Dealers, Investment Banks, Private Funds, RIAs, and Wealth Managers who rely on COMPLY to power their compliance programs.
To learn more about COMPLY, visit COMPLY.com

We’re seeking a strategic and hands-on Web Experience Manager to own and optimize our website experience end-to-end. Reporting to the Director of Digital Marketing & Website, this role is critical in driving organic traffic, increasing engagement and conversions, and ensuring our web presence aligns with the needs of today’s regulated financial services firms.
You’ll lead efforts across SEO (including AI-powered search), UX design, website creative, analytics, CRO, and performance reporting—translating data into actionable insights and continually improving how users engage with the COMPLY brand online.

Key Responsibilities:

• Website Experience & Strategy:
• Lead the day-to-day management, maintenance, and optimization of COMPLY’s WordPress website 
• Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience 
• Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.) 
• SEO & Generative Engine Optimization (GEO):
• Own and evolve the SEO strategy using tools like SEMrush and Google Search Console 
• Implement best practices across on-page SEO, structured data, and internal linking 
• Partner with the content team to optimize site content for AI-driven search engines and generative platforms (GEO) 
• CRO & Lead Conversion:
• Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities 
• Run and report on A/B tests for site structure, CTAs, forms, and landing pages 
• Collaborate with sales and demand gen teams to align site experience with funnel goals 
• Analytics & Reporting:
• Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot 
• Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more 
• Use data to recommend and implement ongoing optimizations 

Requirements:

• Must-Have Skills & Experience:
• 4–6 years of experience in a web-focused marketing role 
• Hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush 
• Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO) 
• Demonstrated ability to manage website projects and implement UX/UI improvements 
• Experience with conversion rate optimization and tools like Qualified or similar 
• Bonus Experience:
• Familiarity with tools like 6Sense, HockeyStack, Hotjar, or Crazy Egg 
• Experience optimizing for B2B SaaS or compliance/regtech brands 
• Basic knowledge of HTML/CSS, WordPress plugins, and third-party integrations 

Who You Are:

• Analytical and data-driven with a creative edge 
• Curious about AI and the future of search and digital experience 
• Collaborative, cross-functional, and comfortable managing multiple stakeholders 
• Highly organized with strong project management skills 
• Always seeking ways to improve, optimize, and elevate the digital experience 

$75,000 - $90,000 a yearThe compensation range for this role is specific to the United States. It takes into account a wide range of factors that are considered in making compensation decisions, including, but not limited to, skill sets, training, licensure and certification, and experience. A reasonable estimate of the base salary range for this role would be $75,000-$90,000 plus applicable bonus/benefits offerings, etc., as those similarly situated within the Company.