VP of Marketing

Description

About AchieveIt

We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster.

Position Overview

AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets.

As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact.

Location

Remote – East or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA.

What You’ll Gain

• Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams.

• Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product.
• Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities.
• Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement.
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value.
• Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels.
• Work closely with executive leadership to position the company for long-term category leadership.

Revenue & Growth Marketing

• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline.
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution.
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization.
• Leverage data and analytics to identify high-performing tactics and scale effective channels.
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight.
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more.
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact.

Brand, Content, & Product Marketing

• Own the company’s brand strategy, visual identity, and messaging architecture.
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies.
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership.

Team Development & Culture

• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand.
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.
• Establish scalable systems and processes to support growth and efficiency across the function.

Market & Customer Intelligence

• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging.
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning.
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams.

Requirements

Qualifications & Experience

• 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred.
• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets.
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot).
• Strong experience in product marketing, messaging development, and competitive positioning.
• Skilled at managing and growing teams, budgets, and agency/vendor relationships.
• Knowledge of the strategic planning and strategy execution market is preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred.

Ideal Attributes

• Drives GTM strategies tied to pipeline and revenue growth; adapts across products and segments.
• Owns the full lead lifecycle (MQL to ARR) with deep demand gen, campaign, and spend optimization expertise.
• Scales B2B marketing through growth stages ($10M–$50M+ ARR); builds teams from startup to scale; from ~5 to larger, high-functioning departments.
• Experienced in enterprise and government marketing; skilled in complex buying cycles and stakeholder alignment.
• Strong product marketing foundation; crafts compelling positioning and messaging across solutions, including GovTech.
• Metrics-driven decision-maker; uses KPIs, attribution, and insights to prioritize and maximize ROI.
• Builds trusted, cross-functional partnerships across Sales, Product, RevOps to align GTM efforts and accelerate results.
• Inspires and grows high-performing teams through vision, accountability, and mentorship.

Success Metrics

• Within 3 Months: Build relationships across teams, assess current marketing performance, define key priorities, and deliver a 12-month strategy plan tied to revenue goals.
• Within 6 Months: Launch impactful integrated campaigns, increase inbound pipeline velocity, and deliver improved MQL-to-SQL conversion rates.
• Within 12 Months: Build a scalable marketing engine, significantly increase brand awareness, and drive sustainable pipeline growth that supports company revenue targets.

Benefits

What we do

Our mission is to empower organizations to achieve world-class execution on their most important initiatives. Our team is dedicated to building solutions that give leaders the cross-plan visibility they need to see what's working and where they need to pivot to grow their business faster and farther. We are innovators, strategizers, thinkers, builders, get-stuff-doners, learners, competitors, and pioneers. We are a group of Achievers who are passionate about results.

Our values drive our culture

An Achiever starts. We believe great things aren’t achieved by waiting around.
An Achiever adapts. We thrive on change.
An Achiever serves. We believe that success for our company and customers is not achieved alone.
An Achiever delivers. We are committed to delivering results.

What we offer

• 100% work from home (in-person team collaboration days once in a quarter)
• Great hardware
• Competitive salary
• 15 vacation days (5 additional days at two years of service)
• Up to 36 paid holidays (13 standard, 2 floating, & 21 additional company holidays)
• Unlimited sick days (sick days do not count against PTO and include things like dentist visits and regular checkups – we want you to invest in staying healthy)
• 401K (with matching), Medical, Vision, Life and Dental insurance
• Short- and long-term disability insurance
• Community events (team building, company parties, etc)

Don't take our word for it

• Inc. Best Workplaces 2024
• Inc. 5000 Fastest Growing Company 2024
• 4.5 Glassdoor Rating - 92% would recommend us to a friend
• 4.5 out of 5.0 rating on G2, 4.7 out of 5.0 rating on Capterra