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VIP CRM Manager

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Full-time Remote 5d ago

Company:

Growe is a dynamic organization focused on enhancing customer relationship management in the iGaming industry.

Summary:

The VIP CRM Manager will drive CRM strategies for Casino and Sports customers, utilizing data analysis to enhance user engagement. Applicants need 3+ years in iGaming CRM, strong analytical skills, and proficiency in CRM tools.

Requirements:

Experience: 3+ years of experience in a CRM within the iGaming industry, Experience managing VIP segments and executing high-value retention strategies, Strong analytical and data interpretation skills with the ability to make strategic decisions based on data, Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals, Proficiency in CRM tools, marketing automation platforms, and performance tracking tools, A good understanding of player behavior is a strong advantage.

Job Description:

VIP CRM Manager

Growe welcomes those who are excited to:

  • Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

  • Prepare weekly analysis on the performance of campaigns and measure profitability;

  • Analyze player behaviours and create segmentations and offers that align to playing style (personalized campaigns);

  • Plan, execute and optimize campaigns for player upselling, retention, and reactivation on a daily basis;

  • Collaborate with content, design and product teams to deliver engaging and relevant promotions;

  • Manage communications across email, SMS, push notifications and in app messages;

  • Identify key sports and casino events in the market and align to special promotions; ensure consistent and compelling communication;

  • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

  • Understand ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

  • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

  • 3+ years of experience in a CRM within the iGaming industry;

  • Experience managing VIP segments and executing high-value retention strategies;

  • Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

  • Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

  • Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

  • A good understanding of player behavior is a strong advantage.

We appreciate if you have those personal features:

  • Organizational skills;

  • Attention to detail;

  • Openness to communication and the ability to improve processes through collaboration with different teams.

We are seeking those who align with our core values:

  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.