Vice President, Marketing & Communications

Job Description:

OVERVIEW OF POSITION: This role is responsible for developing and executing Alpine’s overall sales, marketing and communications strategy to drive organic membership growth, enhance brand awareness, and support product line initiatives. In addition, this role must ensure compliance with Centers for Medicare and Medicaid Services (“CMS”) regulations.

ESSENTIAL FUNCTIONS:

GROWTH AND MARKETING:

• Develop and lead the Medicare marketing strategy to drive enrollment, organic growth, membership retention, and market penetration across Medicare Advantage plans and Medicare ACO.
• Lead the sales function, including developing community events, broker relationships, and lead generations through partnerships across provider, payer, broker and patient engagement channels.
• Oversee annual and multiyear marketing plans aligned with corporate growth targets and CMS timelines.

• Manage the marketing budget, ensuring greatest and most efficient returns on investments.
• Evaluate and monitor effectiveness of Alpine’s brand, reputation, and communication programs.

• Oversee all media relations activities. Serve as advisor to the Officer Team regarding media issues.
• Lead cross-functional teams to execute omnichannel campaigns (TV, digital, direct mail, community events, etc. that are data-driven and consumer-focused.
• Oversees agency relationships, marketing operations, creative development, and broker partners.
• Accountable for CMS-compliant marketing materials and timely submissions.
• Serve as Public Information Officer for Alpine.

COMMUNICATIONS

• Develop and implement an integrated strategic communications plan to advance the brand, broaden awareness, and increase transparency across stakeholders.
• Partner with key internal and external stakeholders to drive consistency in our messaging, ensuring alignment with Alpine’s mission and values. And building awareness in a competitive healthcare environment.
• Oversee patient engagement, digital marketing, content creation, public relations, media relations and crisis communications.
• Serve as a key advisor to the executive leadership team on communication matters, change management initiatives, reputation management and stakeholder engagement.
• Measure the effectiveness of communication efforts and continuously optimize strategies.
• Lead a high performing communications team (writers, digital media professionals).
• Directs proactive media relation activities in Alpine’s national regions, local communities, clinical care locations, etc.

EDUCATION, TRAINING and EXPERIENCE

• Bachelor’s degree.
• Ten years’ experience in growth/sales, marketing, communications, and public relations.
• 10+ years of experience progressive marketing leadership role with experience in managing and motivating a team.
• Strong, proven leadership skills and highly developed interpersonal skills to build and lead a diverse, highly specialized group of sales, marketing, interactive, and creative professionals.

• Extensive experience in consumer marketing, including significant consumer brand strategy experience, understanding of direct to consumer (patient) marketing including digital marketing.
• Proven track record of driving revenue growth.
• Experience in scaling up an organization with demonstrated ability to navigate ambiguity, drive change and operate effectively in a rapid growth, fast-paced, results-oriented environment.

KNOWLEDGE, SKILLS, ABILITIES:

• Healthcare industry experience working with provider groups, ideally both within an employed and also an affiliate model, is required. Knowledge and experience with the benefits of value-based care, integrated, coordinated delivery systems preferred.
• Brings a strong data-driven business mindset and acumen to the role; develops strategic understanding of our business to effectively drive market awareness, engagement, and demand.
• Ability to collaborate cross-functionally with Clinical, Corporate Development, Operation and People teams to be a thought partner in communicating effectively.
• Passionate and creative ‘out of the box’ thinker with the ability to generate and influence alternate approaches that will resonate with our marketing targets.
• Comfortable and experienced in communicating and bringing to life our narrative externally, whether with buyers, partners, or customers.
• Superlative writing and editing capabilities are expected.
• A highly personable, approachable leader who can promote and maintain the momentum and enthusiasm to drive quality, patient safety and service excellence. It will be critical that they have experience and a high degree of comfort working within a highly matrixed environment.
• Ability to analyze strengths and areas of opportunity and lead cogent planning with both individuals and groups in developing and implementing successful outcomes.
• An inclusive leader with outstanding interpersonal skills, who empowers, motivates, and challenges staff, while also holding them accountable. A team player who has an open and non-competitive leadership style that promotes partnerships and builds trust and strong relationships.

• Excellent written and verbal communication skills, including the ability to listen effectively and be open to the ideas of others. Can present data and translate complex issues into comprehensible ideas in a concise and easily understood manner.
• Demonstrated commitment to diversity, equity, and inclusion.

Salary Range:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Alpine Physician Partners - About Us

Alpine is growing, and we welcome new talent to our highly collaborative and diverse team. We are passionate about building a leading national organization that enables physicians to focus on the joy of practicing medicine, and supports the ongoing transition to value-based care for senior populations. Alpine brings this same level of passion to employee engagement, career development and progression. If this aligns with your career goals, then look no further. Grow with us!