Sr. Manager, Global Strategic Marketing

Job Description:

Job Description:

The Senior Manager, Global Strategic Marketing works closely with the VP of Global Strategic Marketing to manage and develop Hydrafacial’s Skincare product portfolio and pipeline. This includes developing products, assets and programs that promote the brand’s unique point of difference and articulating its unique voice through cohesive brand planning and annual marketing plans, developing and executing the go-to-market process, and managing product marketing programs from ideation through launch and product lifecycle management.

This role will manage the creation of brand, product and campaign-related assets to support global launch and portfolio management including but not limited to the following: packaging artwork, key visuals (model and product), global toolkits, website copy and key claims.

What you’ll do:

Primary Responsibilities:

• Manages global product development and portfolio management for retail and back bar skincare products; Manages pricing, margin and portfolio strategy to optimize sales and profit. Manages end-of-life, rebrand and New Product Development ("NPD") recommendations and execution.

• Manages new product launches by partnering with NPD, Operations, Regulatory, Creative and Sales to deliver all assets on time, on budget and on strategy from inception to launch

  • Evaluates and understands the “size of prize” of all proposed product launches

  • Leads meaningful innovation by analyzing competitive environment

  • Develops unique product concepts in partnership with NPD, based on unique positioning and a strong RTB

  • Develops Target Product Profiles for launch

  • Partners with Regulatory, Legal and Medical Affairs colleagues to develop impactful communication on and off-pack with appropriate claims testing and support to ensure competitiveness

• Manages global marketing requirements for local execution 

• Serves as primary liaison with Operations and NPD team to support phase in/phase out activities from a marketing perspective to ensure timeliness and clear communication of expectations for product launches and management

• Drives clear and consistent focus, storytelling, and brand voice across marketing touchpoints.

• Leverages customer and consumer insights & market research (global, channel-specific) to shape marketing approach.

• Fosters innovative, solution-focused thinking and approaches to product marketing planning, bringing new ideas for consideration.

What you need to know:

Experience/Skills/Education:

Required:

• 5 years of experience in brand marketing, creative, content marketing and communications

• 3-5 years of aesthetics skincare marketing experience, ideally on a B2B2C skincare brand also sold DTC

• A strong leader and team player with ability to work along, lead and influence others towards common goals

• Strategic mindset, with ability to make difficult decisions.

Preferred:

• Bilingual in Spanish or French, a plus.

Base Pay: $136,600 - $153,800/annually

What else can you expect with Hydrafacial?
PERKS! Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.