Sr Region Manager - Lubricants - GROWMARK, Inc. - Remote (VA)

Job Description:

PURPOSE AND SUMMARY STATEMENT

Lubrication industry specialist responsible for growing FS lubricant branded business in the Eastern US region, specifically working with Southern States Core and EverGRO FS. Secure key accounts/new business growth opportunities selling at all levels of management and building long term relationships with stakeholders. Driving sales and business development productivity across all vertical markets but not limited to expanding into other markets that are beneficial to the company.

ESSENTIAL JOB FUNCTIONS

Develop strategic growth plans in conjunction with the strategies of both EverGRO & Southern States Core that provide mutual benefits. Development of bulk lubricant business opportunities within the region will be key to success.

 

Develop targeted sales at a measured pace consistent with branded product growth plans that generates profitable sales.

 

Responsible for meeting sales goals as established by supervisor.

 

Assist in developing, training, motivating, expanding, and evaluating current distribution networks.

 

Accountable for sales efforts of all lubricant products within assigned territory.

Co-develop marketing efforts in the region working with Enterprise Marketing team.

Learn GROWMARK Lubricants go-to-market technology and marketing platform to be presented at key accounts including co-development of supporting marketing collateral.

Keep pace with industry trends & market updates through specific lubricant industry publications.

Understand customer needs and provide innovative ideas for technical/sales strategies.

Co-development/service of account retention strategies

Co-development of sales plans, implementation of lubricant programs consistent with corporate guidelines

Identifies additional opportunities for expansion of the product portfolio.

Weekly travel to customers (either/or distributors/end-users) within assigned territory is required. Work in the field as necessary for application understanding, field trial verification, assist customer sales force and training.

Co-manage relationships with new and existing customers of Southern States and EverGRO.

Lead liaison between Southern States Core/EverGRO FS and GROWMARK.

Maintain a direct working relationship with lubricant plant activities, Division Manager, Technical Director, Business Development Manager, laboratory projects and Enterprise Marketing team.

Work internally with product management team, customer service, finance (credit establishment), supply chain, and R&D to ensure customer expectations are met, sale closed and/or new customers are set up.

Provides value-added energy products, services, and recommendations to customer base and prospects.

Develops territory and competitive analysis to maintain a current knowledge of the marketplace and the competition.

Specific to working with branded distributors, responsibilities include but not limited to:

• Build a trusting relationship with all job functions within the member/distributor.
• Get to know and understand the member/distributors customer.
• Conduct member/distributor business reviews quarterly.
• Seek/prospect end-user sales opportunities to bring to the member/distributor.
• Ensure you are the first POC with member/distributor regarding lubricants.
• Co-develop sales incentive programs.
• Conducts regular customer meetings on product and technical information.
• Set-up regular sales calls with member/distributor sales staff.
• Evaluate training needs and lead lubricant training initiatives.

 

OTHER JOB FUNCTIONS

Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.

 

Performs all other duties as assigned.

 

REQUIREMENTS

Normally requires a bachelor’s degree in marketing or acquired technical discipline, and 10+ years related work experience to generate profitable sales in the assigned territory.

 

Lubricant industry credentials are highly desired such as: GMK EMS, STLE CLS, OMA and/or ICML certifications.

 

Requires the ability to work in territory 2-3 weeks per month.

 

Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.

 

Understanding and experience with energy-related products including lubricants, grease, engine coolants and filters, sales/marketing, market analysis, pricing strategies, supply forecasts, risk management, competitive adeptness, advertising, promotions, and product development, packaging, and proficiency along with market planning, program execution, budgeting, and communications.

Critical thinking skills along with persuasiveness capability.

Must have and maintain a valid driver’s license and satisfactory driving record.

 

Ability to develop technical materials, make technical recommendations, and provide leadership with new technology advances.

 

Proven computer skills and the ability to use the computer to enhance business processes.

Must have the ability to travel independently and overnight as needed.

 

Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.

 

Commit to continuing education through advanced product knowledge and training, working with manufacturer’s reps, and attending manufacturer sponsored training classes.

At GROWMARK, we are dedicated to supporting the long-term financial well-being of our employees through a fully funded pension, a cornerstone benefit that ensures security for the future. We offer a comprehensive benefits package that includes medical, dental, vision, and life insurance, along with a variety of supplemental plans like accident, critical illness, disability, hospital indemnity, and identity theft protection. To promote a healthy work-life balance, employees enjoy generous paid time off (PTO), paid holidays, and parental leave, giving you time to recharge and focus on what matters most. Additionally, our 401(k) plan with company matching helps you plan for retirement, while our free Employee Assistance Program (EAP) supports your overall well-being. Whether you're starting your career, balancing family life, or planning for retirement, our company is committed to providing employees with a comprehensive and competitive Total Rewards package that meets your needs at every stage. Benefits eligibility may vary depending on the position.

Actual compensation will be determined based on experience, location, and other factors permitted by law. In addition to base pay, certain roles may be eligible for bonuses, incentives, and commissions.

We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.