Social Media Marketing Lead

Job Description:

You’ll manage a growing team of social media professionals (2-3 people), define Turing’s social voice, drive rapid-response engagement with the AI and tech communities, and collaborate cross-functionally to ensure our presence is sharp, strategic, and measurable. You’ll also be responsible for hiring and growing the team as the function scales.

This role blends strategic leadership with hands-on execution. You’ll write, produce, and ship content that places Turing at the center of the AI conversation—while coaching a team to deliver high-impact results across channels.

Key Responsibilities

Team Leadership & Strategy

• Manage, mentor, and grow a social media team of 2-3, setting clear goals, providing feedback, and fostering a high-performance culture.
• Own hiring and onboarding for new team members as needed to expand capabilities.
• Set the vision and roadmap for social media across platforms, aligning with brand, product, and growth goals.
• Define and execute an integrated content calendar for X, LinkedIn, and other relevant channels, with an emphasis on AI launches, research, and thought leadership.
• Establish KPIs and a performance measurement framework to track content impact, engagement, and audience growth.
• Consistently evaluate social media vendors, platforms, and agency partners to identify opportunities to extend the team’s capacity, improving efficiency, content quality, or reach.

Content Creation & Execution

• Write and produce social-native content—including threads, memes, commentary, short-form video, and visuals—with a specific focus on Twitter/X and LinkedIn.
• Lead real-time engagement on major AI/tech moments, including LLM releases, research breakthroughs, industry news, and live events.
• Collaborate with internal SMEs, designers, and content teams to create high-impact, brand-consistent content.
• Encourage and amplify employee and executive voices via internal advocacy programs.

AI & Tech Thought Leadership

• Stay on the pulse of AI and tech: track LLM developments, influencer discourse, product trends, and competitive moves.
• Engage in real-time conversations with industry leaders, creators, and communities to strengthen Turing’s positioning as an AI-first brand.
• Use social listening tools (e.g. Meltwater, Sprout) to inform timely, relevant, and resonant content.

Analytics & Insights

• Monitor and report on platform analytics to drive insights, optimize strategy, and continuously improve performance.
• Develop experiments and A/B tests to iterate on creative formats and messaging.
• Track competitor performance and industry benchmarks to maintain a leading edge.

Requirements

• 8+ years managing social media for a technology brand, startup, or AI-focused company—ideally including 2+ years of people management.
• Proven track record of driving social engagement, brand voice development, and community growth—particularly on X and LinkedIn.
• Deep understanding of AI, LLMs, and the broader tech landscape, with the ability to translate complexity into clear, compelling content.
• Strong writing and storytelling skills for social—sharp, concise, and tuned to each platform.
• Experience managing content calendars, publishing tools (e.g. Hootsuite, Sprout), and social listening tools.
• Data-driven mindset with a strong grasp of performance metrics, audience insights, and optimization strategies.
• Comfortable working cross-functionally with executives, engineers, designers, and marketers.
• Thrives in a fast-paced, reactive environment—able to ship high-quality content under tight timelines.

Preferred Qualifications

• Experience building and managing a social team in a high-growth tech or AI environment.
• Demonstrated ability to grow a brand’s thought leadership and share of voice within a competitive market.
• Familiarity with social media best practices, algorithms, and emerging trends across platforms.
• Strong portfolio of high-performing content or case studies.

Advantages of joining Turing:

• Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
• Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
• Competitive compensation
• Flexible working hours
• Full-time remote opportunity

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Turing is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. At Turing we are dedicated to building a diverse, inclusive and authentic workplace and celebrate authenticity, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

For applicants from the European Union, please review Turing's GDPR notice here.