Social Content Creator & Strategist

Job Description:

Social Content Creator & Strategist

New York, NY / United States Marketing – Marketing /Full-Time Exempt /Remote

About the Role
SQUIRE is the leading platform helping barbershops grow, run, and succeed — and we know content is at the heart of how communities are built. We're seeking a Social Content Creator & Strategist who is equal parts content creator, social strategist, and performance marketer.
In this role, you’ll own SQUIRE’s social media channels — concepting, creating, and executing bold, culture-driven content that connects with our barbering community and drives measurable business growth. You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty.
You will design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, X/Twitter, and beyond. You'll collaborate closely with the Brand, Events, and Product Marketing teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant.
Critically, you’ll be data-driven: setting KPIs for your campaigns, tracking performance through analytics tools, interpreting insights, and optimizing strategy based on what’s working. We’re looking for someone who can tie content directly to outcomes — someone who gets excited not just by creating great posts, but by proving their impact with numbers.
This is a high-ownership, high-creativity role — perfect for someone who knows how to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content.

What You'll Do

• Lead the creation, posting, and management of content across all SQUIRE social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building).
• Set KPIs for all social and content campaigns, and own reporting on content performance — what worked, what didn’t, and why.
• Concept, shoot, and edit original content (video, photo, graphics, memes, short-form video, reels, stories, etc.).
• Build, optimize, and evolve SQUIRE’s social media and content marketing strategies based on data, insights, and business objectives.
• Regularly share performance results and strategic recommendations with Marketing and Leadership teams.
• Develop and manage SQUIRE’s social media editorial calendar and content strategy, balancing planned campaigns with real-time, reactive opportunities.
• Grow and nurture a thriving barbering community by featuring barbers’ stories, user-generated content, and influencer collaborations.
• Create, manage, and grow our influencer and ambassador programs.
• Work closely with Brand, Events, Product, and Customer Marketing teams to drive integrated campaigns and product launches.
• Monitor social media trends, pop culture moments, and platform updates to ensure SQUIRE remains relevant and part of key conversations.
• Track performance metrics, report insights, and continuously optimize strategies based on learnings.

Who You Are

• 3+ years of experience in content creation, social media management, and/or brand marketing roles.
• Proven track record of building audiences, creating viral content, and driving measurable growth.
• Analytical thinker who loves setting goals, tracking KPIs, learning from results, and optimizing for growth.
• Ability to connect content directly to outcomes.
• Creator at heart: skilled at shooting and editing video, crafting engaging posts, writing captivating captions, and designing eye-catching graphics.
• Deep understanding of social platforms and their algorithms.
• Comfortable with social media analytics tools, native platform insights, Google Analytics, or similar tools.
• Experienced with content design tools such as Canva, CapCut, Photoshop, Figma, After Effects, etc.
• Sharp eye for detail.
• Comfortable working independently and experimenting with new ideas.

What We Offer

• Base salary range $110,000 - $125,000
• New hire stock grant
• 100% employer paid medical/dental/vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies