Small Business Online Campaign Manager

Job Description:

About the Team:

Zoom is hiring a Small Business Online Campaign Manager to drive Online Marketing initiatives to drive the Online Business

The Online Marketing & Retention team leads the overall Online marketing strategy across the various customer lifecycle stages. The team is responsible for building and optimizing multi-channel marketing programs delivered throughout the online customer journey. These initiatives are designed to influence key metrics for the Online business, including driving free-to-paid upgrades, increasing overall customer lifetime value, reducing churn, and boosting the winback customer resubscription rate. These programs focus on key customer stages, including onboarding, product usage & adoption, new product awareness, platform re-engagement, upgrade/upsell, renewals, winback, and more.

What you can expect:

As the Small Business Online Campaign Manager, you’ll be responsible for launching and optimizing impactful lifecycle programs for our small business customers, specifically the Small and Medium segments. This includes driving the roadmap to evolve existing customer programs towards a low-touch, digital self-serve model that maximizes online revenue and lifetime value, and launching new programs to grow the Online Small Business category. Along with digital media (email, Push, SMS, etc.), you will also be responsible for identifying and launching new traditional media channels like Direct Mail, List rentals, FSIs, etc, to drive awareness, adoption, and growth of these critical segments. You will report directly to the Head of Online Marketing & Retention. The team is supported by marketing, engineering, legal, FP&A, data science, copywriters, designers, and product managers.

To be successful in this role, you must have a background in leading and executing lifecycle programs for small business customers (SaaS preferred) and a track record of optimizing results within a data-driven, self-serve model. Rich experience in creating and executing personalized campaigns is key, combined with a passion for testing, reporting, and constant performance improvement. You also must be results-driven and take pride in delivering a best-in-class customer experience.

Responsibilities:

As the Small Business Online Campaign Manager, you will:

• Partner with Product and Product Marketing Managers to align programs to the larger Small Business go-to-market strategy for Online, while advocating for program support to meet Online revenue quarterly goals

• Coordinate with cross-functional stakeholders to launch multi-channel programs across email and in-product

• Explore and launch new traditional media that resonate with Small Business: Direct Mail, List Rentals, FSI, etc

• Partner with cross-functional teams to drive a standardized process to measure and track key performance metrics throughout the Small Business customer lifecycle. This includes leveraging tools such as Tableau, Google Analytics, and B2B Marketing Analytics (Salesforce), CRM (Pardot, Marketing Cloud, etc.) to report performance on a weekly basis.

• Align with online stakeholders to ingest and apply third-party qualitative research findings into a holistic and cohesive buyer journey.

• Manage campaign testing roadmap to drive ongoing insights to hone small business messaging and offer strategy.

• Partner with Data Science, Web, Marketing Ops, and Digital Analytics Teams to drive the data roadmap to enhance the success of lifecycle programs, including but not limited to online customer health, renewal, and upsell propensity models

• Prepare and present strategy decks at the leadership level while owning and reporting quarterly progress against annual targets.

• Launch Small Business customer surveys via Qualtrics to guide program optimizations while circulating and reporting those learnings at the leadership level.

• Partner closely with our legal and privacy partners to understand and honor regional laws and regulations pertaining to the online customer

• Own internal awareness of campaign launches to relevant customer-facing teams.

• Oversee campaign operations, including writing copy/creative briefs aligned to brand tone/voice and submission to cross-functional marketing, legal, localization, and brand teams for approval.

• Apply a comprehensive understanding of online business initiatives and prioritize campaigns to meet quarterly revenue growth targets.

• Work with Email and Mobile channel campaigns managers to bring programs to life

• Work with Zoom's proprietary tool to launch in-product marketing overlays to the small business audience

What we're looking for:

• 6+ years of experience in a lifecycle marketing role with a focus on marketing to the small business customer, highly preferred

• Data-driven mindset: Extremely comfortable leveraging Google Analytics, Tableau, and Analytics dashboard to measure and track program impact

• Agile and fluid marketer with a test-and-learn mentality to rapidly iterate on findings.

• Results-oriented with a proven record of performing against growth targets.

• Strong communication and problem-solving skills.

• Experience with email marketing and traditional direct-to-consumer channels

Additional Qualifications:

• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities!

• Strong communication skills, both written and verbal, that enable strong cross-functional partnerships

• Strong analytical skills, including the ability to distill, synthesize, and draw conclusions from diverse data sources

• Experience setting up and executing marketing programs

• Self-motivated, team player

• Experience working with a subscription-based product is highly preferred

• Experience with traditional out-of-home marketing preferred, but not required

Salary Range or On Target Earnings:

Minimum:

$76,800.00

Maximum:

$186,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

07/21/25

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.