Senior Sales Director, CPG

Job Description:

Senior Sales Director, CPG

time type

Full time

posted on

Posted Yesterday

job requisition id

JR100371

About Cardlytics + Bridg
Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital reward programs. Remember that time you got cash back on a cup of coffee through your banking app? That was us! 

Bridg, a division of Cardlytics, is an enterprise data and audience platform that powers the growth of Retail Media. Using our exclusive offline identity resolution capabilities along with clients’ point of sale (POS) data, we help Retailers significantly expand their 1st party data (identifying unknown customers and enriching the understanding of loyalty members), ensure reporting transparency, and create new monetization opportunities working with their Consumer Packaged Goods (CPG) partners. CPG brands and advertisers in turn gain access to verified shopper data across loyalty & non-loyalty customers that powers advanced insights, precision targeting, and closed loop measurement. Join us at the cutting edge as we transform how companies connect with their customers through data.

About the Position:

Bridg is looking for a Senior Sales Director, CPG reporting to the Chief Revenue Officer.  As a Senior Sales Director, you will develop new customer opportunities and close sales for Rippl offerings with CPG brand & agency partners.

In this role, you will work to profile and research market opportunities, define and influence across the entire decision-making process and work with key stakeholders such as client C-level executives (e.g; CMO, Chief Digital Officer, Chief Analytics Officer) and key 3rd party influencers such as System Integrators, Consultancies and Digital Agencies to understand the business environment, identify priorities, and develop differentiated solutions to solve the prospects challenges.

You will contribute to business growth in a fast paced and collaborative atmosphere as a valued member of the Bridg team. The primary measures of your success will be CPG brand opportunities created and closed sales.

Responsibilities:

• Develop new business driving end to end client sales pursuit process with a focus on CPG brand & agency partners.

• Work to develop a robust pipeline of opportunities utilizing Bridg marketing activities, Strategic Advisors and Channel/Referral partners whilst also proactively prospecting via own networking.

• Develop a detailed understanding of the Bridg & Rippl solutions and outstanding presentation capabilities; delivering a differentiated value proposition to prospective clients with the ability to dive deep into client requirements and understand challenges.

• Manage RFP processes; develop, write and deliver solution-based sales proposals

• Own client meetings and deliver demonstrations.

• Drive the negotiating process, successfully working with stakeholders including sales management, finance and legal teams.

• Take ownership of pipeline management, CRM updates, forecasting and reporting accordingly to organization processes and governance

• 30-40% of time will be spent traveling to client headquarters & agencies as well as attending key industry events

Minimum Qualifications: 

• Experience working at a retailer, CPG brand or selling in to a CPG brand or agency

• 8 years of experience selling or using retail media/ digital media technology solutions (e.g; CRM, Marketing Cloud, Automation, Data Analytics, Customer Data Platform) and/or data/information offerings that assist clients in enhancing their consumer understanding and engagement.

• Successfully closing net new accounts while consistently developing pipeline by way of leveraging your extensive customer relationships with C-level executives and other key decision makers

• Tackling complex issues with a combination of financial acuity, long-term vision and data-driven approaches

• Influencing decisions at the highest levels and a demonstrated ability to find common ground and align stakeholders and teams with conflicting agendas

• Thriving under pressure in a fast-paced environment, prioritizing and focusing on the most important work

Technical Environment

We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

• Customer and partner first

• Act with urgency and focus

• Integrity with our partners and data

• Accountability even when challenged

• Empowerment over hierarchy

• Growth over comfort

Benefits and Perks

• Flexible paid time off plus company holidays 

• Medical, dental, and vision insurance begins on your first day

• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option

• Employee Stock Purchase Plan

• Educational assistance for continuing education 

• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) 

• Complimentary Calm app subscriptions to support employee mental health