Senior Product Marketing Manager, Member Experience

Job Description:

Senior Product Marketing Manager, Member Experience

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the VP of Product Marketing and Enablement, the Senior Product Marketing Manager for Member Experience will lead the strategic positioning and communication of Spring Health’s innovative member experience. This East Coast–based role (NYC preferred) is part of the product marketing team and plays a critical role in aligning product innovations with cross-functional go-to-market execution.

What You’ll Be Doing

• Develop compelling messaging frameworks that clearly articulate the value of our member experience to internal and external stakeholders.
• Lead cross-functional GTM strategy, working across Product, Sales, Customer Success, and Marketing teams to drive alignment and execution.
• Conduct market research and competitive analysis to inform product strategy and strengthen our positioning.
• Orchestrate go-to-market planning for new product launches and feature rollouts, ensuring successful adoption and engagement.
• Collaborate with the Revenue Enablement team to equip field-facing teams with tools, content, and training that drive acquisition, retention, and engagement.
• Contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.

What Success Looks Like

• Increased deal velocity and improved win rates linked to effective positioning.
• Completion of GTM initiatives that deliver measurable impact on business goals.
• High-impact cross-functional collaboration with clear accountability.
• Strong internal feedback on the relevance and usability of marketing materials.
• Timely delivery of GTM projects and launches.

Qualifications

Required

• 5–7 years of product marketing experience, ideally in healthcare, B2B SaaS, or employer services.
• Proven track record in crafting messaging, positioning, and go-to-market strategies.
• Ability to simplify complex product concepts into clear, compelling value stories.
• Strong cross-functional leadership and collaboration skills.
• Experience conducting market research, analyzing competitive landscapes, and interpreting product metrics.

Preferred

• Experience supporting sales teams with enablement content and GTM collateral.
• Familiarity with healthcare compliance and messaging nuances.

The target base salary range for this position is $131,000 - $164,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.