Senior Performance Marketing Specialist [REMOTE - US]

Job Description:

Please note: We are unable to hire in California and New York at this time.

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations. 

The Senior Performance Marketing Specialist will be responsible for all aspects of media management and optimization on assigned accounts, acting as a day-to-day media contact and providing strategic recommendations specific to client KPIs. This individual is responsible for conceptualizing, forecasting, building and optimizing campaigns, and reporting metrics and insights relevant to client success.

This position works closely with internal Account Management, Analytics, and Digital Design teams, collaborating on strategic performance initiatives, and identifying opportunities impacting media activations. This individual will also work closely with clients and partner agencies, collaborating and communicating performance and opportunities.

The ideal candidate will have a deep understanding of paid media, primarily focusing on paid search and paid social, and the execution and measurement of multi-channel digital marketing campaigns. Strong project management and communication skills, as well as a natural curiosity to understand what impacts overall performance, are essential in this role.

This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.

What you'll do:

• Manage paid media campaigns with focus on Paid Search and Paid Social, supported by expansion channels including additional Google Ads tactics, Programmatic, CTV, etc.
• Plan, build, monitor, and optimize campaigns including targeting, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing
• Proactively report on campaign and channel performance and provide detailed insights and strategic recommendations for performance improvement and media mix adjustments
• Collaborate with Account Management, Analytics, and Digital Design internal teams
• Clearly communicate performance and strategic recommendations to clients with varying levels of digital marketing experience

Key Responsibilities

• Plan, forecast, build and optimize media budget allocations and performance
• Manage, monitor and communicate pacing and performance for assigned clients
• Independently manage and prioritize day-to-day tasks and client deliverables
• Use reporting, analytics, and trend tools on a daily basis to keep a pulse on performance and optimization opportunities, consistently providing related insights and recommendations
• Communicate with clients in relation to paid media management, performance, optimizations and opportunities
• Manage strategy and testing for new and existing media channels
• Provide strategic, full-funnel recommendations and testing plans based on clients’ business objectives
• Create and manage implementation of required console tracking tags via GTM or other client-selected platform
• Collaborate with Theo’s Account Management, Analytics, and Digital Design teams, as well as clients and partner agencies
• Stay up to date on platforms’ capabilities, best practices and BETAs; identify and communicate media trends and recommendations beyond existing media plans
• Manage media vendor representative communications, partnership, and expectations
• Assist in training and development of junior team members

Skills, Knowledge and Expertise

Required

• 4+ years of agency/in-house performance marketing or similar experience
• 3+ years of full-time experience working in paid search and paid social ad consoles such as Google Ads, Meta Ads, etc.
• 3+ years of experience in budget management, reporting and analytics
• 3+ years experience in campaign planning and activation (Paid Search, Paid Social, Display, Video, etc.)
• 2+ years experience with tagging platforms and tag implementation (Google Tag Manager, Tealium etc.)
• Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
• Excellent verbal and written communication skills; strong ability to articulate and document findings and recommendations
• Ability to successfully work both individually and in a team environment

Preferred

• Experience researching, auditing, and recommending CRO and/or SEO opportunities
• Experience activating email acquisition and nurture strategies

Benefits

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching