Senior Paid Search Manager

Job Description:

Salary $75,000 - $95,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.

What we are looking for

We are seeking an accomplished Senior Paid Search Manager to lead and innovate within the B2B digital landscape. The ideal candidate will bring extensive experience in paid search, coupled with exceptional communication skills and a proactive approach to adopting new technologies. You will play a pivotal role in planning and executing advanced paid search campaigns, leveraging your expertise to drive audience engagement and conversions for our clients. As our primary paid search expert, you will excel in Google Ads, Google Analytics, and Microsoft Advertising, delivering comprehensive reports and strategic recommendations while confidently engaging with clients and colleagues across all levels.

What you will do

Client Engagement and Growth:

• Partner closely with Media and client services teams to develop and present sophisticated paid search strategies that align with client objectives and drive business growth.
• Lead the development of innovative paid search solutions tailored to client needs, ensuring alignment with industry best practices and emerging trends.

Strategic Planning and Execution:

• Take ownership of strategic planning for paid search campaigns, ensuring alignment with client goals and maximizing campaign effectiveness.
• Oversee the implementation and delivery of complex paid search media campaigns, including setup, optimization, ad copy management, and budget allocation across multiple platforms.
• Oversee budget management and revenue generation across paid search platforms.
• Innovate and implement enhancements to campaigns and projects, aiming to boost performance.
• Lead troubleshooting efforts, proposing solutions to address campaign challenges, and effectively communicate recommendations to the internal team.

Performance Analysis and Optimization:

• Utilize advanced analytics tools to track, measure, and analyze campaign performance against KPIs, providing actionable insights and recommendations for continuous improvement.
• Proactively identify opportunities to optimize campaign performance through A/B testing, audience segmentation, and innovative campaign tactics.

Client Relationship Management:

• Interpret client and internal briefs to develop paid search strategies that achieve or surpass objectives.
• Maintain daily communication with clients and internal teams to ensure prompt and accurate delivery of briefs and adherence to deadlines.
• Lead client meetings and presentations, effectively articulating campaign strategies, performance results, and growth opportunities.

Team Leadership and Mentorship:

• Provide guidance and mentorship to junior team and offshore team members, overseeing their professional development and ensuring high-quality delivery of paid search initiatives.
• Foster a collaborative team environment, encouraging knowledge sharing and innovation to elevate overall team performance.

Industry Expertise and Innovation:

• Stay at the forefront of industry trends and technological advancements in paid search and digital marketing, translating insights into actionable strategies that drive competitive advantage for our clients.

Requirements

Who you are

• An experienced paid search professional with a strong background in managing and optimizing campaigns in an agency/client-side setting, with a focus on B2B clients in the tech, SaaS, or software space.
• Exceptional analytical skills with the ability to derive actionable insights from data and translate findings into strategic recommendations.
• Strong proficiency in Google Ads, Google Analytics, and Microsoft Advertising platforms, along with advanced knowledge of Excel and data visualization tools.
• Excellent communication and presentation skills, with the ability to convey complex ideas and strategies to both technical and non-technical audiences.
• Detail-oriented and highly organized, capable of managing multiple priorities and deadlines in a fast-paced environment.

What you will need

• 5+ years of hands-on experience in planning, executing, and optimizing paid search media campaigns across diverse platforms. Including planning, setup, optimizations, copy changes, budget management, and reporting against KPIs.
• Deep expertise in leveraging analytics tools to measure and report on campaign performance, demonstrating a strong understanding of attribution models and ROI analysis.
• Proven ability to craft compelling ad copy and tailor messaging to different target audiences.
• Familiarity with other paid media channels and tactics, and their integration into paid search strategies is a plus.

Benefits

What we offer in return

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.

We are currently eligible to hire within these US states:

CA, CO, IL, TX, and WA.

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.