Senior Marketing Manager, Growth

Job Description:

Role Objective: The Senior Marketing Manager, Growth will own key programs that drive pipeline creation across paid channels, outbound programs, sales collaboration, and marketing operations. You’ll partner closely with our sales team to generate high-quality leads and ensure flawless execution across the funnel.

Ideal Candidate: You've worked at a company that is earlier stage where you've seen growth and demand gen be built even if you weren't leading it yourself, or you built it before. You understand the importance of spending some designing and architecting a strategy and testing it in execution. You are excited by the ability to test and ideate in collaboration with other team members. Working on products that are establishing nascent offerings in a space with varying but overlapping ICP's would be excellent.

Position Details: This position is a senior individual contributor role who will manage external consultants but will not have any internal direct reports. This role reports to our VP of Product & Marketing.

Key Responsibilities:

• Lead Generation Strategy: Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs. Develop quarterly plans aligned to revenue targets.

• Outbound Campaign Support: Collaborate closely with the sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert. Provide data-driven insights and testing support to optimize outreach efforts.

• Paid Media Management: Lead paid acquisition programs in collaboration with our performance agency. Manage strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.

• Partner & ABM Campaigns: Manage key marketing partnerships and co-marketing opportunities. Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.

• Marketing Operations: Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero. Maintain workflows and dashboards to measure impact and optimize performance.

• Vendor & Budget Oversight: Own the marketing budget (excluding payroll). Manage vendor relationships and contracts for marketing tools and agencies.

Tools You’ll Use: HubSpot, Salesforce, Google Ads, LinkedIn Ads, Webflow, Outreach, Revenue Hero, Gong, Jet Boost, Google Analytics, Google Docs/Sheets/Slides