Senior Manager, Marketing Operations

Job Description:

The Marketing team at TRM Labs is looking for a Marking Operations Manager to scale pipeline impact for the revenue team through marketing infrastructure, automation, and reporting. You’ll own our Marketing Operations strategy and execution end-to-end — from MarTech architecture and attribution modeling to lead routing and reporting — serving as the backbone of a high-performance marketing engine. This is a strategic, hands-on role that’s instrumental to helping TRM scale.

The impact you will have:

• End-to-End Reporting Across Marketing Functions – Build and manage comprehensive reporting for content, PMM, regional marketing, and demand generation. Translate reporting into actionable insights.
• Full Ownership of Marketing Infrastructure & Tooling – Manage and optimize our marketing tech stack, including HubSpot, Salesforce, HockeyStack, Apollo, Clay, Splash, LeanData, and Osano. You’ll build and maintain scalable processes for things like campaign execution, lead scoring and routing, UTM tracking, and attribution.
• Hands-On Execution with Strategic Impact – As an initial IC (with agency support), you’ll blend systems-level thinking with roll-up-your-sleeves execution. Evaluate and implement new tooling, scope strategic experiments, and identify operational gaps — while building documentation and knowledge bases to onboard future teammates. Support strategic initiatives such as pipeline predictability models, funnel diagnostics, and ROI analysis.
• Cross-Functional Partnership & Resource Management – Collaborate across Marketing, Sales, RevOps, and Finance to align goals, surface insights, and evolve GTM infrastructure. Manage agency partners and define hiring needs to scale the Marketing Ops function.

What we’re looking for:

• 5+ years of experience in B2B Marketing Operations, with significant time in fast-paced SaaS environments
• Deep expertise with marketing systems — especially HubSpot (admin-level proficiency), Salesforce, and ideally HockeyStack and LeanData
• A strategic thinker who thrives on synthesizing data, systems, and process into scalable solutions — and a hands-on executor
• Experience building and managing end-to-end reporting ecosystems that span the full marketing funnel, from awareness to opportunity
• Familiarity with lead lifecycle design, campaign attribution, and ROI analysis
• Excellent project management skills and comfort working cross-functionally across technical and non-technical stakeholders
• Self-starter attitude with high agency, ownership mindset, and eagerness to operate independently in an IC role while preparing to scale a team

About the Team:

• A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders
• Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews
• Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency
• Core collaboration hours: 8am–12pm PST
• No on-call or weekend requirements
• Campaigns, insights, and ops work are tracked against shared sprints and team KPIs

Learn about TRM Speed in this position:

• You deploy a new lead scoring model with HubSpot and LeanData, gain sales alignment, and improve routing efficiency — all in your first month
• You spot inconsistencies in campaign UTM tracking, implement a standardized taxonomy, and publish a governance guide within 10 days
• You roll out a HockeyStack attribution model MVP in 3 weeks and present performance insights to GTM leadership in week 5
• You identify funnel leakage in MQL-to-SQL conversion mid-quarter, trace root cause in 72 hours, and drive a fix with cross-functional partners

Life at TRM Labs

Leadership Principles

Our LPs are foundational elements of our strategy, guiding how we make decisions, how we treat each other, and how we behave day-to-day.

• Impact-Oriented Trailblazer – We put customers first, driving for speed, focus, and adaptability.
• Master Craftsperson – We prioritize speed, high standards, and distributed ownership.
• Inspiring Colleague – We value humility, candor, and a one-team mindset.

Accelerate your Career 

Join a mission-driven team of industry leaders and make a real-world impact—disrupting terrorist networks, recovering stolen funds, and more. At TRM, you will:

• Work alongside top experts and learn every day.
• Embrace a growth mindset with development opportunities tailored to your role.
• Take on high-impact challenges in a fast-paced, collaborative environment.
• Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. We expect everyone to both give and receive feedback as part of how we get better—together.

What to Expect at TRM

TRM moves fast—really fast. We know a lot of startups say that, but we mean it. We operate with urgency, ownership, and high standards. As a result, you’ll be joining a team that’s highly engaged, mission-driven, and constantly evolving.

To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees.

That said, TRM may not be the right fit for everyone. If you're optimizing for work life balance, we encourage you to:

• Ask your interviewers how they personally approach balance within their teams, and
• Reflect on whether this is the right season in your life to join a high-velocity environment.
• Be honest with yourself about what energizes you—and what drains you

We’re upfront about this because we want every new team member to thrive—not just survive.

Thrive as a Global Team 

As a remote-first company, TRM Labs is built for global collaboration.

• We cultivate a strong remote culture through clear communication, thorough documentation, and meaningful relationships.
• We invest in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration.
• By prioritizing trust and belonging, we harness the strengths of a global team while staying aligned with our mission and values.

Join our mission!

We’re looking for team members who thrive in fast-paced, high-impact environments and love building from the ground up. TRM is remote-first, with an exceptionally talented global team. If you enjoy solving tough problems and seeing your work make a difference for billions of people, we want you here. Don’t worry if your experience doesn’t perfectly match a job description— we value passion, problem-solving, and unique career paths. If you’re excited about TRM’s mission, we want to hear from you.