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Senior Digital Marketing Specialist - Remote

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Full-time Remote 8d ago

Location:

MN

Company:

R3 Continuum LLC is dedicated to promoting workplace well-being and resilience through digital marketing initiatives.

Summary:

The Senior Digital Marketing Specialist will lead digital campaigns that enhance brand awareness and customer engagement. Candidates need a Bachelor's degree and 5+ years of relevant experience.

Requirements:

Technology: Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, CMS systems, HubSpot or similar CRM/marketing automation platforms

Hard Skills: Exceptional communication, collaboration and analytical skills, Ability to manage multiple projects, Strong writing, editing, and content strategy skills, Excellent organizational and project management skills, Highly creative and strategic with excellent analytical abilities, Capacity to analyze and problem-solve issues, Ability to operate successfully with strategic and tactical level issues, Good judgment with the ability to make timely and sound decisions based on data, Advanced computer skills, Excellent time management skills, Ability to function well in a high-paced and at times stressful environment

Credentials: Bachelor’s degree in Marketing, Mass Communications, Business, or a similar field

Experience: 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns, Proficiency in digital tools and platforms such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, and CMS systems, Proven expertise in HubSpot or similar CRM/marketing automation platforms, Deep understanding of SEO/SEM, social media strategy, and website optimization, Experience in B2B or professional services marketing preferred, Background in managing brand consistency across internal and external channels preferred, Familiarity with account-based marketing (ABM) strategies preferred

Job Description:

Why Work for Us?

Workplace well-being is more important than ever. We are the winner of the 2018, 2019, 2020, 2021, 2022, 2023 and 2024 Best and Brightest Companies to Work for In The Nation. We have also won the 2020 Best Places to Work Award, Minneapolis/St. Paul Business Journal.

Our employees benefit from a competitive benefits package that includes paid time off (PTO), parental leave, paid holidays, insurance (medical, dental, vision, life, STD, LTD), flexible schedules, a 401k program with company match, and profit sharing. Insurance benefits effective on the 1st of the month following hire.

At R3 Continuum, we believe our differences don’t divide us but teach us. R3 Continuum eagerly embraces diversity and is a committed Equal Opportunity Employer to all qualified applicants, ensuring individuals will not be discriminated against based on any protected classifications.

Join a company dedicated to helping people and organizations be more resilient and thrive.

Position Summary

The Senior Digital Marketing Specialist will lead the execution of digital campaigns that drive brand awareness, customer engagement, and revenue growth. Key responsibilities include managing social media channels, executing paid media campaigns, optimizing website performance, leading SEO strategy, and overseeing our CRM system.

Essential Functions:

  • Develop and execute integrated digital marketing strategies across paid, owned, and earned channels (e.g., SEO, SEM, email, social media, display, and content marketing).
  • Manage and optimize paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI and lead generation.
  • Oversee website performance and user experience, including SEO strategy, content updates, and conversion rate optimization.
  • Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyze and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms; provide actionable insights and recommendations.
  • Collaborate cross-functionally with content, design, sales, and product teams to align messaging and ensure brand consistency.
  • Stay current on digital marketing trends, tools, and best practices to continuously improve strategy and execution.
  • Own the configuration and optimization of CRM for campaign execution, lead nurturing, and reporting, including the design and implementation of automated workflows, segmentation strategies, and ABM campaigns.
  • Communications

Secondary Functions

  • Participate in department and company meetings, as requested
  • Perform other duties as assigned