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Senior Digital Marketing Associate

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Full-time Remote 32d ago

Location:

US

Company:

Canto is a leading company in digital asset management, empowering businesses with seamless organization and distribution of digital assets.

Summary:

The Senior Digital Marketing Associate will drive digital marketing strategies and optimize campaigns for performance across various channels. Qualified candidates should have 2+ years of relevant experience and a bachelor's degree in a related field.

Requirements:

Technology: Google Analytics, Google Ads, LinkedIn Ads, SEMrush, HubSpot, Salesforce

Hard Skills: digital marketing, SEM, SEO, email marketing, social media, analytics reporting

Credentials: Bachelor's degree in marketing, Business, Communications, or a related field

Experience: 2+ years of experience in digital marketing, with a strong focus on SEM, SEO, email marketing, and social media.

Job Description:

Job Overview:  
As a Senior Digital Marketing Associate, you will be responsible for driving the development, execution, and optimization of digital marketing strategies across key channels, including paid search (PPC), paid social pay per lead referral sites. You will leverage data-driven insights to manage and enhance campaigns across these platforms, ensuring they deliver key business objectives such as lead generation, customer acquisition, and brand awareness. In addition to paid media, you will collaborate with cross-functional teams to ensure seamless integration with SEO, content, and email strategies, while continuously optimizing performance for the best possible ROI.

What You’ll Be Doing:  

  • Manage and optimize digital advertising campaigns across platforms. 
  • Regularly evaluate campaign performance, highlighting successes, challenges, and outcome-driven recommendations  
  • Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact. 
  • Utilize analytics tools (Google Analytics, SEMrush, etc.), and present data and trends to stakeholders and leadership  
  • Work closely with HubSpot and Salesforce to integrate digital marketing campaigns with CRM systems, ensuring that leads are properly captured, nurtured, and passed along to sales teams. 
  • Collaborate with sales and creative teams to align digital marketing strategies with broader company goals and ensure cohesive execution across all departments. 

Qualifications & Experience needed to be successful in this role: 

  • 2+ years of experience in digital marketing, with a strong focus on SEM, SEO, email marketing, and social media. 
  • Bachelor's degree in marketing, Business, Communications, or a related field is preferred.  
  • Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Ads, SEMrush, HubSpot, etc.). 
  • Experience working with CRM systems required, preferrably with Hubspot and Salesforce 
  • Developed analytical skills with the ability to interpret data and adjust tactics accordingly. 
  • Strong communication and project management skills. 
  • Must have previous experience with A/B testing. 
  • Business Intelligence experience (Domo, Power BI, etc.) preferred.  
  • Google Analytics certification is a big plus but not required.  
  • Ability to work independently and as part of a team in a fast-paced environment. 
  • Creative problem-solving skills and a passion for digital marketing trends.