Senior Demand Generation Marketing Manager

Job Description:

At ExtraHop, we're on a mission to help organizations achieve complete visibility, real-time threat detection, and proactive security through cutting-edge network detection and response (NDR) technology. Our NDR product is a market leader, providing our customers with the ability to detect, investigate, and respond to threats faster than ever before.

We’re proud of the work we do and the recognition we’ve received, including our recent Gartner Peer Insights award, which reflects the trust and satisfaction our customers have in our solutions.

If you're passionate about innovation, dedicated to protecting digital infrastructures, and ready to make a real impact, we invite you to join our team and help us shape the future of cybersecurity.

ExtraHop is seeking a highly motivated individual who is passionate about generating demand and pipeline to join our NA Demand Generation team. As Demand Generation Marketing Manager, you will lead end-to-end oversight and tactical execution of integrated campaigns that drive qualified awareness, inquiries, and leads that convert to revenue. In support of the overall business and marketing objectives, this teammate supports the segment marketing leader by ensuring campaigns are executed within appropriate MarTech, align to deadlines, and follow internal project management processes.

Responsibilities:

• Execute demand-generating programs such as email, social media, digital campaigns, regional/ field events, webinars, direct mail, content syndication, and more 
• Analyze and report on cross-channel program KPIs, optimize where appropriate 
• Manage 3rd party lead partners and closely track leads to ensure proper alignment with ICP, quality, and volume 
• Identify watering holes and partner ecosystems that will maximize awareness and lead generation
• Measure lead quality and measure, report, and optimize experiences throughout the lead life cycle
• Collaborate with cross-functional marketing team and act as the project manager for strategic marketing initiatives within your segment 
• Facilitate collaboration with the sales team via bi-weekly marketing updates on team calls, weekly newsletter, and ongoing marketing program calendar. 
• Conduct market research and analyze trends to identify new marketing opportunities
• Proofread, and edit creative/ technical content across different mediums
• Work with external agencies and vendors to execute marketing programs, when applicable 
• Generate bi-weekly internal newsletter for the dedicated segment and internal campaign communications 

Qualifications: 

• Bachelor's degree in business administration, marketing, communications, or a related field
• 2-4 years of experience in marketing
• Strong knowledge of various marketing and analytics tools such as CRM systems (e.g. Salesforce), Splash, Sendoso, Integrate, Folloze, and content management systems
• Skilled in writing and editing content with attention to detail
• Strong prioritization, organization, and project management skills
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills

$96,000- $123,000 + benefits+ options

Applicants must be authorized to work for ANY employer in the U.S.  We are unable to sponsor or assume sponsorship of an employment Visa at this time.