Senior Content Marketing Manager, Thrive

Job Description:

About the role:

Thrive, Sword Health’s flagship AI pain care solution is seeking a senior content manager - a copywriter and creative strategist to optimize enrollments in 2025. Reporting to the Head of Marketing, Thrive, this individual will create compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the US. Leveraging channel expertise in email and/or direct mail, and exceptional content creation skills, they will play a pivotal role in helping the Thrive team achieve ambitious growth goals.This individual is a strong B2C, direct-response writer with a deep understanding of the nuances of this style, including everything from crafting compelling subject lines and strong CTA to engaging headers and push notifications. They are equally comfortable with long-form and short-form content and are skilled at identifying and supporting key initiatives to drive growth among top clients. If you have a proven track record of driving customer acquisition in a B2C environment using channels like email and direct mail, we’d love to meet you.

What you'll do:

• Lead copywriter for high-performing B2C content across key channels,  including email, direct mail, landing pages, push notifications, and SMS, to drive program enrollment and member engagement.
• Support the strategy and execution of lifecycle and growth campaigns, working closely with the Strategy & Ops associate and Head of Marketing.
• Concept and write creative assets for thematic campaigns, webinars, one-pagers, and social content.
• Collaborate with design to develop on-brand, visually compelling assets that elevate campaign impact.
• Partner cross-functionally with teams across Design, Growth Marketing, Brand, Marketing Ops, Data, Customer Success, Clinical, and Operations to ensure content excellence and alignment with broader goals.
• Bring creative and analytical thinking to ideate and test new approaches to drive enrollments to Thrive.

What you need to have:

• 6+ years of copywriting and content strategy experience, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency.
• In or has the ability to work PST time zone hours.
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients.
• Self motivated with a bias for action.
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action.
• Positive, can do attitude.
• Creative and analytical thinker - comfortable using data to identify new high impact opportunities to test and drive Move enrollments.
• Extremely proactive, and adaptable to a fluid environment.
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment.
• Deep passion for solving problems in fast-paced, startup environment.

US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*• Life and AD&D Insurance*• Financial advisory services*• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*• Health Savings Account*• Equity shares*• Discretionary PTO plan*• Parental leave*• 401(k)• Flexible working hours• Remote-first company• Paid company holidays• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week