Senior Brand Designer, Creative

Job Description:

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Brand Designer to join the team focused on using brand and motion design to create high-impact and visually powerful work across a variety of touchpoints. You’ll report to the Senior Manager, Brand Design, and work alongside other brand designers, copywriters, web designers, marketing, and product. We are seeking a talented and experienced designer who thrives in a fast paced environment. As a member of our Creative team you’ll work collaboratively to define, scale and shape a world-class brand. At Webflow, we value design excellence, professionalism, craftsmanship, and you will be instrumental in advancing our high standards across key brand surfaces.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $127,000 - $167,000
    • Zone B: $121,000 - $158,000
    • Zone C: $115,000 - $150,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Creative Design.

As a Senior Brand Designer, you'll...

• Concept and design dynamic brand & product campaigns and marketing materials
• Develop animations, motion graphics, illustrations and branded imagery that expand on the Webflow brand
• Collaborate with the marketing team to translate marketing objectives into compelling deliverables that align with our brand guidelines and deliver on our shared goals
• Work closely with the creative team to expand and maintain our brand guidelines and visual identity
• Collaborate with cross-functional teams across marketing and product, to ensure brand alignment across all channels
• Oversee multiple brand design projects simultaneously, prioritizing tasks effectively and meeting tight deadlines in a fast-paced environment
• Proactively communicate project updates to Manager, Project Managers, teammates, and designated cross functional partners
• Give and solicit creative feedback from peers, practicing kindness and professionalism
• Present multiple design options to problems and effectively communicate design rationale
• Leverage AI and performance data to inform and improve your designs

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Senior Brand Designer if you:

• Have 4+ years in brand design with a strong portfolio demonstrating expertise in campaigns, motion, brand development, and familiarity with web design best practices
• Have experience working in-house at a tech company and/or agency side
• Are proficient using design and motion tools, such as Figma and Adobe Creative Suite (including After Effects) and have familiarly with Webflow
• Know how to creatively concept and experiment, but also how and when to think in systems and templatize recurring work for consistency and efficiency
• Proactively seek out scalable solutions that solve common pain points related to craft, communication, organization, documentation, or team output
• Care deeply about the details and have an extremely strong sense of design and motion sensibilities, from high-level strategic direction through to production nuances
• Have an understanding of when to move quickly and when to go the extra mile
• Can independently own and execute on projects from project brief to delivery
• Have excellent communication and collaboration skills, with the ability to articulate design decisions, navigate feedback, and build alignment when working with multiple stakeholders
• Have strong organizational skills and manage multiple deadlines
• Work well within ambiguous and dynamic environments
• Familiar with Asana, Slack, and Airtable (as a bonus)
• Are genuinely excited and motivated by Webflow’s mission
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.