Sales Manager, Coil & Architectural Industrial Coatings

Job Description:

JOB TITLE: Sales Manager, Coil & Architectural Industrial Coatings

Job Summary: The Coil & Architectural Sales Manager is a high-impact, customer-facing leadership role responsible for owning and executing sales strategy, driving top-line growth, and strengthening customer relationships across North America. This position requires a proven ability to lead commercial teams, manage complex value chains, and deliver on aggressive sales targets in the coil coating and architectural extrusion markets. A background in liquid and powder coatings is strongly preferred. 

The successful candidate will be accountable for delivering sustained revenue growth, margin expansion, and customer satisfaction by actively managing strategic accounts, guiding sales execution, and ensuring alignment with Axalta’s business objectives. 

Work Location: This role is fully remote and may be based anywhere in the U.S. Travel required: approx. 40%.

Key Responsibilities: 

Overall management of Coil & Architectural commercial sales team in North America comprised of #6-8 direct reports.

• Sales Leadership & Ownership 
  Lead and develop the North American Coil & Architectural sales team, fostering a culture of accountability, performance, and customer focus. Set clear sales targets and take full ownership for delivering on revenue, margin, customer growth, and profitability goals. 

• Customer Segmentation & Channel Strategy 
  Develop and execute customer segmentation and channel coverage strategies to optimize sales efficiency and deepen engagement with priority accounts. Ensure alignment of resources and tactics across OEM direct sales, coaters, distributors, and specifiers to drive growth and margin. 

• Cross-Functional Commercial Leadership 
  Act as the commercial lead for cross-functional collaboration with product management, technical service, marketing, operations, and supply chain. Ensure customer requirements and market insights are translated into product innovations, service solutions, and commercial execution.

• Sales Execution & Pipeline Development 
  Provide hands-on leadership in managing the sales pipeline, coaching team members on opportunity development, deal progression, and closure. Use data-driven insights to prioritize efforts, track performance, and continuously improve sales execution. 

• Market Expansion & Business Development 
  Identify and lead strategic growth initiatives including expansion into new markets, applications, and geographies. Collaborate with internal stakeholders to evaluate market trends, shape go-to-market strategies, and drive entry into adjacent or emerging segments. 

• Sales Talent Development 
  Recruit, mentor, and retain top sales talent. Create a performance-driven culture that emphasizes personal accountability, business acumen, and customer centricity. Establish coaching routines and career development paths to build a strong succession pipeline. 

• Sales Operations & Compliance 
  Ensure full adherence to commercial policies, pricing structures, and Delegation of Authority (DOA) guidelines. Support contract negotiations and customer agreements, escalating strategic matters to executive leadership when necessary. 

• Customer Engagement & Relationship Management 
  Maintain a consistent presence with customers through regular site visits and proactive engagement. Act as a trusted advisor and primary commercial liaison, ensuring a high standard of customer experience and responsiveness. 

• Performance Management 
  Establish sales KPIs and regularly review team performance against goals. Track sales metrics (revenue, margin, selling expenses, inventory, past due AR, etc.) and take corrective action as needed to ensure targets are achieved. 

• Salesforce and Reporting 
  Champion the use of Salesforce.com to ensure accurate tracking of customer activity, sales opportunities, and key initiatives. Prepare and present sales reports, forecasts, and business reviews for senior leadership. 

• Budget and Cost Management 
  Manage regional budgets and expenditures, ensuring alignment with financial targets. Recommend and prioritize investment in R&D, market development, and capability enhancements based on customer demand and business potential. 

MUST HAVE:

• Bachelor’s degree in Business, Science, Engineering or related field preferred but not required; advanced technical or commercial education is a plus. 
• Minimum of 10 years of experience in the industrial coatings, chemicals, or related B2B industries with a strong track record in sales, technical service, or marketing. 
• Proven experience leading high-performing sales teams and driving measurable commercial outcomes. 
• Deep knowledge of customer value drivers, supply chains, and buying behaviors in the coil and architectural coatings market. 
• Demonstrated success in strategic account planning, complex negotiations, and growing key accounts. 
• Strong financial acumen with the ability to interpret data, manage budgets, and align sales efforts with business goals. 
• Excellent communication and interpersonal skills, with the ability to influence internal stakeholders and external customers at all levels. 
• Proficiency in Microsoft Office tools, especially Excel and CRM platforms (e.g., Salesforce). 
• Willingness to travel 40%+ as required to engage with customers and team members.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.  

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.