RVP, Sales and Business Development

Job Description:

We’re seeking an experienced, mission-driven RVP, Sales & Business Development to help power Visana’s next phase of growth. Reporting to the Chief Commercial Officer, this role will lead new business development with a focus selling through dedicated partner health plans to self-insured employers. You’ll drive the entire sales cycle—from pipeline generation to deal closure—while positioning Visana as a must-have solution in women’s health.

You’ll collaborate closely with commercial marketing, client success, product, and clinical teams to demonstrate Visana’s clinical and financial outcomes to key stakeholders such as benefits leaders, brokers, consultants, and health plan decision-makers.

Key Responsibilities / Focus Areas

Strategic Sales Execution

• Own the full sales cycle from lead generation and qualification through contracting and handoff to implementation.

• Develop and manage a robust pipeline of large self-insured employers through the health plan account executives and benefit consultants

• Deliver compelling presentations and demos to HR and benefits leaders, C-suite executives, consultants, and health plan stakeholders.

• Partner with marketing and leadership to refine pitch materials, pricing strategies, and positioning

.Channel Development & Relationships

• Build and deepen relationships with health plan account executives, benefits consultants and industry influencers.

• Navigate complex multi-stakeholder sales cycles with a consultative, outcomes-based approach.

• Represent Visana at conferences and industry events to build brand visibility and foster connections.

Sales Strategy & Forecasting

• Maintain accurate pipeline forecasting and deal tracking in Salesforce

• Collaborate with leadership to develop quarterly and annual sales strategies and targets.

• Provide market feedback to inform product, marketing, and commercial strategy.

• Utilize the Visana Commercial methodology for selling and business development.

What You Bring

• 8–10 years of experience in healthcare, digital health, or employee benefits sales.

• Proven success selling to self-funded employers, health plans, or through benefits consultants.

• Strong understanding of the healthcare ecosystem: payers, brokers, TPAs, and employer benefits strategies.

• Ability to translate clinical outcomes and ROI data into compelling value propositions for economic buyers.

• Experience managing long and complex sales cycles with multiple stakeholders.

• Excellent verbal, written, and presentation skills; comfortable with C-suite conversations.

• Self-starter with high EQ, strong work ethic, collaborative spirit and a passion for womens health

• Familiarity with Salesforce and sales enablement tools.

Benefits & Details

• Competitive base salary + uncapped commission

• Comprehensive medical, dental, and vision insurance

• HSA & FSA options

• 401(k)

• Work alongside a passionate, mission-driven team transforming women’s healthcare

• Fully Remote

As part of your role, you may come into contact with sensitive patient information governed by HIPAA. Visana will provide security and privacy training.