Product Marketing Manager - Payments

Job Description:

Product Marketing Manager - Payments

RemoteMarketing – Marketing Team /Full time /Remote
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.
Job SummaryAs the Product Marketing Manager for Nextech Payments, you will play a pivotal role in shaping and executing the product marketing strategy for our embedded payments solution Nextech Payments, within the Nextech Practice Management (PM) software. Nextech Payments is not a standalone product, but a critical feature that powers and enhances the financial workflows of healthcare practices. Processing billions of dollars in volume annually, Nextech Payments is recognized as the premier payments product for healthcare businesses, with strong annual growth and significant medium to long term potential. In this role, you will craft specialized messaging and positioning for Nextech Payments, tailoring it to the unique needs of various healthcare specialties—such as aesthetics practices and medical practices with high insurance patient and payment volumes. You will partner closely with Product Marketing Managers focused on specific healthcare specialties to define value propositions, pricing opportunities, and campaigns that unlock these markets. Your expertise will drive demand by highlighting how Nextech Payments integrate seamlessly into the PM solution to deliver unmatched value. All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Essential Functions

• Essential Functions: In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
• Develop specialized positioning and messaging for Nextech Payments that differentiates it within the healthcare payments landscape, emphasizing its seamless integration into the Nextech PM solution to enhance financial workflows for healthcare practices.
• Create and execute go-to-market (GTM) strategies for new features and enhancements within Nextech Payments, ensuring alignment with the broader PM solution and specialty-specific requirements.
• Serve as the subject matter expert on Nextech Payments, understanding its value and benefits across different healthcare specialties. Translate complex payment processing capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it streamlines financial workflows within the Nextech PM solution.
• Collaborate with Product Management, specialty-focused Product Marketing Managers, and cross-functional teams (including sales, sales enablement, and marketing) to align on the market and product vision for Nextech Payments. Produce tailored marketing collateral, website content, landing pages, and campaigns that effectively promote Nextech Payments to diverse healthcare specialties.
• Own competitive intelligence and market trend analysis specific to healthcare payments, focusing on how Nextech Payments stacks up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria.
• Develop targeted marketing strategies and programs that drive demand for Nextech Payments, leveraging its distinct value propositions for different healthcare specialties.
• Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Payments for their specific practice types.
• Monitor and analyze trends in healthcare payments, particularly as they relate to different specialties, to inform positioning and messaging for Nextech Payments.
• Perform additional responsibilities as assigned based on business needs.

Minimum Requirements

• At least 3 years of product marketing experience, with a focus on embedded payments or fintech solutions.
• Experience working with a SaaS company, preferably in the healthcare or health technology sector.
• Bachelor’s degree in business, marketing, or a related field.
• Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences.
• Strong presentation skills, comfortable presenting to internal teams and external stakeholders.
• Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly specialty-focused Product Marketing Managers.

Preferred Qualifications

• Experience in embedded payments or fintech, particularly within the healthcare industry.
• Familiarity with Agile and Scrum development methodologies.
• Proficiency in Salesforce.com or similar CRM tools.
• Deep understanding of healthcare payment processing, including the nuances of different specialties (e.g., self-pay vs. insurance-based practices).

Work Environment/Physical Demands

• Remote work environment.
• Long-distance or air travel as needed–not to exceed 15% travel.
• Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.

Total Rewards

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Nextech Luminary Peer Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options

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