Product Marketing Manager

Job Description:

As a Product Marketing Manager, you will be instrumental in driving the market success of our healthcare compliance management solutions. You will be responsible for developing and executing comprehensive product marketing strategies, ensuring alignment with overall business goals. Leveraging deep customer and market insights, you will translate technical capabilities into compelling value propositions and go-to-market plans that resonate with our target audiences. Your work will directly impact product adoption, revenue growth, and brand awareness within the compliance technology landscape. You will act as a subject matter expert and collaborate with cross-functional teams to drive product success, working autonomously and strategically within the product marketing function.

Key Responsibilities include, but are not limited to:

1. Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and messaging.

2. Conduct in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry.

3. Develop compelling product positioning and messaging that differentiate our solutions and effectively highlight their unique value propositions in the market.

4. Lead the development of engaging content, including blog posts, webinars, case studies, whitepapers, and sales collateral, that resonates with target audiences.

5. Collaborate with the sales team to develop and deliver effective sales training programs, tools, and resources to empower them to sell our solutions effectively.

6. Work with the product management team to influence the product roadmap and ensure that new features and functionality align with market needs and customer requirements.

7. Manage product launches, including developing launch plans, creating launch materials, and coordinating with cross-functional teams to ensure successful execution.

8. Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives and make data-driven decisions to optimize performance.

9. Serve as a subject matter expert on our products and the compliance management technology landscape, providing insights and thought leadership to internal and external stakeholders.

10. Present product marketing strategies, results, and recommendations to leadership and cross-functional teams.

Qualifications & Desired Skills:

• Bachelor's degree in Marketing, Business, related field or equivalent experience; an MBA is a plus.

• 10+ years of experience in product marketing within the healthcare software or technology industry, preferably with exposure to compliance or regulatory solutions.

• Experience with API or data solutions is a plus.

• Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market share.

• Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging.

• Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to diverse audiences.

• Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.

• Proficiency in using CRM systems (Hubspot a plus) and analytics platforms.

• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

• Experience mentoring junior team members.

• Strong presentation skills and experience presenting to senior management.

• Experience with project management platforms like Monday.com is a plus.

Benefits and Perks for Propelus employees located in the US include but are not limited to:

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.