Side Hustles

Side Hustles For All

Salary Unstated

Performance Marketing Specialist

Apply Now
Full-time Remote 4d ago

Company:

Good Sportsman Marketing LLC focuses on driving sales and brand awareness through innovative e-commerce marketing strategies and paid media tactics.

Summary:

The applicant will develop and implement marketing strategies and paid media tactics to increase traffic and revenue for GSM brands. A bachelor's degree in a related field and at least two years of relevant experience are required.

Requirements:

Hard Skills: Campaign Management, Strategic Thinking, Data and KPI Analysis, Google Ads Platform, Meta Ads Manager and other social ads platforms, DV360, Looker Studio, Copywriting and ad creative development, Ability to work in a fast paced e-commerce environment, Microsoft Office 365 and related tools, Ability to multitask and meet deadlines while maintaining attention to detail, Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry

Credentials: Bachelor’s degree in Business, Marketing, Commerce, or related field

Experience: 2+ years of experience in a fast-paced e-commerce environment

Job Description:

Job Purpose: As part of GSM's Marketing and E-commerce team, the Performance Marketing Specialist will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing, merchandising strategies and paid media tactics to drive direct to consumer traffic, awareness, and increase revenue for a set of GSM brands and websites.                   

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.           

Summary of Essential Job Duties:               

  • Execute paid media campaigns across platforms such as Google Ads, Meta, and programmatic networks to drive e-commerce sales
  • Optimize paid search, social, video, display and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV). 
  • Develop and manage keyword strategies for search engine marketing (SEM).
  • Assist in the creation of ad copy, visuals, and landing pages that resonate with outdoor enthusiasts and drive engagement.
  • Monitor campaign performance daily, identifying opportunities and addressing challenges to maintain efficiency and ROI.
  • Create reporting dashboards using tools like Google Analytics, Looker Studio, and internal reporting platforms. 
  • Analyze industry trends, competitor campaigns, and seasonal outdoor activity patterns to inform marketing strategies.
  • Traffic text, display and video ads for multiple brands and platforms
  • Strong understanding of the digital marketing landscape and best practice. 
  • Suggest website enhancements to enhance product selling.   
  • Suggest product promotions to maximize product sell through based on performance marketing data.