Partner Marketing Manager I
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Chicago, IL, US
Company:
ActiveCampaign is a leading marketing automation platform that enables businesses to create personalized customer experiences.
Summary:
The Partner Marketing Manager will lead and scale go-to-market strategies across partnerships. Candidates need 5–7 years in partner marketing or strategic B2B marketing.
Requirements:
Experience: 5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing, Proven success building and executing co-marketing programs that drive demand and partner engagement, Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications), Strong cross-functional collaboration and stakeholder management skills, Ability to independently manage complex projects across multiple teams and timelines, Excellent communication, writing, and presentation skills with a strategic mindset, Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities, Experience with B2B, SaaS, and integrated technology ecosystems
Job Description:
What your day to day could consist of:
- Lead joint marketing campaigns from planning to execution with top-tier channel, agency, and technology partners—driving awareness, demand, and revenue outcomes
- Develop scalable campaign frameworks and toolkits that partner managers can activate across the partner lifecycle
- Own co-marketing programs and planning rhythms across partner segments, aligning with go-to-market, product, and content priorities
- Create strategic content and assets including webinars, case studies, product launches, landing pages, and campaigns tailored to specific partner motions
- Collaborate on strategic launches for new integrations, partner solutions, or programs—owning the marketing strategy across channels
- Drive partner enablement efforts with marketing resources and co-branded sales materials to support partner onboarding and sales acceleration
- Report on campaign performance, influence on pipeline, and ROI across partner types and marketing channels
- Act as a strategic advisor to partner managers, helping prioritize partner initiatives and support partner satisfaction and success
- Ensure marketing alignment across partner and corporate brand, voice, and messaging
What is needed:
- 5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing
- Proven success building and executing co-marketing programs that drive demand and partner engagement
- Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications)
- Strong cross-functional collaboration and stakeholder management skills
- Ability to independently manage complex projects across multiple teams and timelines
- Excellent communication, writing, and presentation skills with a strategic mindset
- Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities
- Experience with B2B, SaaS, and integrated technology ecosystems