Paid Search Specialist
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Mosaic Media is an advertising agency that provides diverse media buying services, both digital and traditional, for clients across various industries.
Summary:
The Paid Search Specialist will be responsible for planning, executing, and optimizing campaigns on Google and Bing Ads for various clients. Candidates should have a bachelor's degree in Marketing or a related field and at least three years of experience managing Google Ads campaigns.
Requirements:
Credentials: Bachelor's degree in Marketing, Bachelor's degree in Communications, Bachelor's degree in related field
Experience: Minimum of 3 years of experience in managing Google Ads campaigns
Job Description:
Description
Are you a paid search enthusiast looking for a challenge? Look no further! We're looking for a knowledgeable and experienced Paid Search Specialist to join our team. As a Paid Search Specialist, you will play a key role in planning, executing, and optimizing Google and Bing Ads campaigns for our clients, across various industries.
About Mosaic Media:
Mosaic Media is an advertising agency that offers a wide range of services including both digital (programmatic, Google Ads, social media) and traditional (radio, TV, print) media buying. We work with clients from various industries, helping them reach their target audience and achieve their marketing goals. As a company, we value creativity, teamwork, and continuous learning.
Responsibilities:
- Plan, develop, and implement effective search campaigns for clients, aligned with their goals and objectives.
- Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
- Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
- Stay up-to-date with industry trends and changes in Google/Bing Ads policies and algorithms.
- Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
- Utilize Google/Bing Ads tools and features to enhance campaign effectiveness.
- Prepare regular reports to update clients on campaign performance and provide actionable insights.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
- Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
- Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
- Excellent analytical, organizational, and time management skills.
- Strong attention to detail and the ability to handle multiple projects simultaneously.
- Google Ads certifications:
- Search
- Display
- Shopping
- Video
- Apps
Benefits
Benefits include working in a friendly, team-oriented and stimulating work environment, banked PTO after 90 days of working at our company, holidays and a 401k for eligible employees. Health insurance is not included.
Pay
$36.05/hr+ ($75k annualized equivalent), depending on experience
