Paid Media Strategist
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Full-time
Remote
14d ago
Location:
Virginia Beach, VA, US
Company:
Alliance Animal Health is a fast-growing network of veterinary practices across the U.S. that provides business solutions for pet care.
Summary:
The Paid Media Strategist will manage media campaigns across multiple veterinary practices, optimizing performance to meet targets. Applicants need 3-5 years of experience in managing Google Ads and a strong understanding of multi-channel marketing analytics.
Requirements:
Hard Skills: Google Ads, Bing Ads, Meta Ads, Conversion Tracking, Data Analysis
Credentials: Bachelor's degree
Experience: 3-5 years of hands-on experience with Google Ads, Experience managing 30+ paid media accounts, Agency and/or multi-unit experience preferred
Job Description:
Job Description
Why Work With Us
- Manage strategy at scale: Our portfolio gives you access to hundreds of campaigns and performance data points, offering unique opportunities to test, learn, and optimize faster than most organizations can.
- Fully remote: We fully believe in hiring the best people for the job, regardless of where they live in the US. You’ll be able to work fully remote with only two trips per year. One to our annual company-wide summit and the other for our annual team offsite.
- Upward mobility: We have a tight knit team of marketing rockstars, and we’re always looking to reward our high impact teammates with leadership and growth opportunities. Every single member of our marketing leadership team has been sourced from internal hires.
- Outstanding team support: Our performance marketing team has built strong cross-functional relationships with regional marketing, operations, and clinic support teams so you’ll have the support you need to understand what’s going on at the practice and how to best drive volume for them.
- Join an established, high-performing team: You’ll work alongside teammates who’ve been in the trenches and who are eager to share best practices, insights, and strategies to help you sharpen your skills and grow faster.
- Equipment provided: Laptop w/ built in camera, dual monitors, keyboard, mouse, and docking station.
Who You Are
- Sharp attention to detail: Highly analytical and detail oriented, able to identify trends as they’re unfolding and spot a needle in a haystack at a glance.
- Problem solver: When performance looks off, you aren’t satisfied with surface level answers. You want to know the “why” behind it and will dig into the data to find the insights you need to satisfy your curiosity.
- Highly experienced in Google Ads: 3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns while successfully reaching performance targets.
- Comfortable working at scale: Successfully managed 30+ accounts while achieving campaign / growth goals. Agency and/or multi-unit experience is preferred.
- Subject matter expert: Deep understanding of metrics like CPC, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS.
- Multi-channel specialist: You also have hands-on experience with additional paid channels like Bing Ads and Meta Ads, and are comfortable leading performance management across channels.
What You’ll be Doing
- Managing paid media for 30+ practices across our clinic partner network
- Ensuring the regular and seamless onboarding of practices onto paid media
- Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
- Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
- Providing feedback on all stages of our paid media funnels to relevant stakeholders
- Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance
- Brainstorming new and innovative ways to target the clients who are most valuable to our practices to drive additional volume
- Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends while course-correcting negative trends
- Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
- Collecting lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance
- Working closely with our data & analytics team to validate campaign performance data
- Preparing weekly / monthly reports and presentations for internal and external stakeholders
- Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
- Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how to leverage paid media to support them
If this sounds like you, we'd love to hear from you!
