Organics Ocean: Landing Page Optimization Specialist

Job Description:

Hiring: Landing Page Optimization Specialist

Company: Rain Media

Reports to: Director of Growth

Status: Full-time

Location: Remote

Position Overview

Rain Media is the parent company of Organics Ocean, a fast-growing eCommerce brand specializing in high-quality, science-backed supplements designed to help consumers live healthier, more vibrant lives. We are on a mission to optimize the online shopping experience for our customers and are seeking a Landing Page Specialist to take our website performance to the next level.

We are looking for a data-driven, results-oriented CRO expert to lead our A/B testing, conversion rate optimization (CRO), and landing page strategy. You will report to the Director of Growth, but must be an even stronger executor in CRO, A/B testing, and split-test analysis. Your role is to ensure our funnels, landing pages, and advertorials are fully optimized for maximum conversions and revenue per visitor (RPV).

If you thrive in a fast-paced, growth-focused eCommerce environment and love optimizing digital experiences, we’d love to hear from you!

Responsibilities (tasks associated with the role)

CRO Program Execution & Testing

• Implement A/B tests and site optimizations based on the existing CRO roadmap.
• Track and analyze key metrics like conversion rate (CVR), AOV, and revenue per visitor (RPV) to identify growth opportunities.
• Document test hypotheses, execution, and results to inform future optimizations.

User Behavior Analysis & Competitor Research

• Use tools like heatmaps, session recordings, and analytics platforms to pinpoint friction points in the customer journey.
• Conduct competitor research to uncover CRO strategies that can improve our performance.

Landing Page & Offer Optimization

• Assist in building, launching, and refining new advertorials and landing pages to improve traffic efficiency and conversion rates.
• Ensure pages are optimized for speed, usability, and performance across all devices.

Data Reporting & Insights

• Maintain and update CRO tracking dashboards, summarizing test results, key insights, and actionable next steps.
• Provide weekly reports to leadership on test performance and ongoing optimizations.

Cross-Functional Coordination

• Work closely with the Growth Project Manager, developers, designers, and marketing team to ensure CRO best practices are implemented across all webpages.
• Coordinate changes and updates seamlessly to ensure a high-quality user experience.

Requirements (expected proficiencies to excel in this role)

• 4+ years of experience in CRO, UX optimization, or digital marketing, preferably in eCommerce or direct-to-consumer (DTC).
• Strong understanding of A/B testing, multivariate testing, and website analytics.
• Proven track record of increasing conversion rates and improving key growth metrics through structured testing.
• Experience with Google Analytics, Google Optimize, Hotjar, VWO, or similar CRO tools.
• Familiarity with advertorials, landing pages, and offer page optimization.
• Ability to analyze quantitative and qualitative data to generate actionable insights.
• Highly organized with strong attention to detail and ability to manage multiple tests simultaneously.
• Strong communication skills to present insights and recommendations to leadership.
• Experience working cross-functionally with developers, designers, and marketing teams to implement website changes.
• Proactive, self-motivated, and eager to drive meaningful improvements in website performance.

Additional requirements:

• Willingness to work US time zones, regardless of geographic location.
• Access to a computer
• Reliable internet connection
• Reliable and distraction-free work environment

Why join Rain Media?

High-growth eCommerce brand: Driven by innovation and fast execution, Organics Ocean has seen 350% year-over-year growth.

Ownership & Accountability: We trust our team members to take full ownership of their responsibilities. You are empowered to lead, execute, and improve without micromanagement. We value individuals who take initiative, hold themselves accountable, and drive meaningful results.

A team of high performers: We push boundaries, move fast, and get things done. The company is in a hockey stick growth phase. This is not a good fit for those who don’t want to grow.

KPI’s Aligned to this Role

Average Order Value (AOV), Conversion Rate (CVR), Revenue Per Visitor (RPV), # of Tests Deployed

Software Utilized by Company

Klaviyo, Postscript, Go High Level, Gem Pages, Shopify, ClickUp, Slack, Google Workspace, Dropbox, Microsoft 360, GoDaddy

Offer Details

This is a full-time, remote, W-2 employee position. Pay is $90,000-$120,000/year based on experience.

About Organics Ocean

To learn Daniel’s story and more about Organics Ocean, visit the website.

The company is a place for innovation. Team roles and responsibilities are clear, and the passion of being a part of something bigger than one’s self is shared among everyone. The environment is casual, but the work is serious. Riding this wave of growth only works with A-Players on the team, and that is what everyone is, an A-Player.

Cultural Pillars:

• Accountability: Take full ownership of your responsibilities and their outcomes. You commit to seeing tasks through, accepting both successes and failures as your own, and continuously learning and improving along the way.
• Attention to Detail: We are fully focused on the task at hand. In eCommerce, every action has a ripple effect—one mistake can impact the entire process. By carefully attending to your work, you ensure that each detail contributes to the success of the whole.
• Honesty & Trust: We are transparent, even when it's difficult. Speaking up about hard truths, especially when mistakes are made, helps us address issues before they become bigger problems. As a company, we need to know the challenges to fix them. Avoiding the truth only allows issues to fester and harm the company in the long run.
• Innovation: We are continuously pushing the boundaries and exploring new ideas. We're not tied to the status quo—if you see an opportunity for improvement, speak up. We value and encourage fresh thinking to drive the company forward.
• Move Fast and Persevere: We push forward with speed and determination, even when things get tough. In the fast-paced world of e-commerce and startups, challenges are inevitable. Success comes from acting quickly, adapting, and staying resilient when obstacles arise. We don’t slow down when things get hard—we press through and keep moving forward.