Media Buyer

Description

Job Title: Media Buyer

Location: Remote

Work Shift: US Time zone
Working Hours: 20 hours per week (Part-time with the potential to transition to Full-time)

We are seeking an experienced Media Buyer to join our team. In this role, you'll be responsible for managing large-scale advertising campaigns, optimizing performance across multiple platforms, and driving meaningful business results for our clients. The ideal candidate will have a proven track record in Facebook Ads management, audience targeting, creative development, and budget optimization, with a focus on e-commerce and performance-driven marketing.

Key Responsibilities:

• Oversee and manage Facebook, Google, and TikTok ad campaigns, consistently delivering impactful results. Past experience achieving significant increases in conversions is a must.
• Develop and implement effective targeting strategies for niche audiences. Demonstrate your success with improved ad engagement and reduced cost per acquisition (CPA) based on data-driven decisions.
• Use analytics to continuously optimize ad performance and deliver a strong ROI. Your proven track record of increasing ROI should showcase your expertise in campaign optimization.
• Manage cross-platform advertising campaigns (Facebook, TikTok, Google, etc.) to amplify reach and increase sales. Experience in scaling campaigns and doubling reach across multiple platforms is essential.
• Write compelling ad copy and ensure that messaging resonates with target audiences. Experience in boosting click-through rates (CTR) and conversion rates is highly desirable.
• Collaborate on the creation of visually appealing ad creatives that elevate brand awareness and improve engagement metrics.
• Implement and manage automation strategies (e.g., chatbot automation) to reduce response times and enhance lead generation and capture processes.
• Specialize in driving sales for e-commerce brands, leveraging Facebook and other platforms to significantly increase revenue and customer acquisition.
• Deliver actionable insights and comprehensive reports to clients, guiding decision-making and optimizing campaign performance.
• Manage and optimize large-scale budgets to maximize ROI, ensuring campaigns meet client objectives within financial constraints.
• Execute CRO strategies to improve website conversion rates and enhance overall campaign effectiveness.
• Foster strong relationships with clients through clear communication, reporting, and campaign updates. Demonstrate your ability to drive long-term partnerships.
• Lead cross-functional teams in campaign execution, ensuring successful collaboration across various departments.

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Requirements

Qualifications:

• Proven experience managing large-scale Facebook ad campaigns with measurable results.
• Strong proficiency in campaign objectives (ABO, CBO, ASC, etc.) and bidding strategies (cost cap, bid cap, TRoas, etc.)
• Advanced proficiency in multi-channel advertising, including Facebook, TikTok, Google, Snap, and more.
• Strong knowledge of PPC, lead generation, and conversion rate optimization.
• Track record of managing significant ad budgets and delivering positive ROI.
• Strong knowledge of CAPI, pixels, custom conversion events.
• Proficient in creative design and ad copywriting to drive engagement and conversions.
• Expertise in data analysis, reporting, and campaign optimization.
• Experience with e-commerce and scaling businesses via digital advertising.
• Ability to work independently, manage multiple projects simultaneously, and lead teams effectively.
• Strong communication skills with clients and cross-functional teams.
• Experience with marketing automation tools and strategies.
• Industry certifications (e.g., Facebook Blueprint) are a plus.