Marketing Strategist

Job Description:

We’re Root+Beta, a collective of curious people who help our clients meet their business objectives through storytelling + strategy. We work as extensions of our clients’ marketing teams to drive powerful results & value for their businesses. We have an impressive track record for our size - we work with some of the largest and most successful agricultural brands in the world (and small ones, too) and continue to see large growth in our team & offerings each year.

We use the title Marketing Strategist instead of Account Executive because our team members do more than manage accounts — they lead with insight, shape brand narratives, and serve as strategic partners who actively contribute to our clients’ growth and success. As a Marketing Strategist, you’ll join our passionate team of strategists, data nerds & communicators focused on generating value (and success) for our clients. You’ll work and collaborate closely across multiple teams and bring a passion for organization, process improvement and communication.

What You’ll Do

Delivery on client accounts

• Conduct research to provide actionable and evidence-based insights to clients.
• Maintain a deep knowledge of category and competitive activity, and keep a finger on the pulse of existing and emerging consumer and cultural trends.
• Identify creative solutions to engage clients’ customers through emerging technologies and cross-channel planning.
• Consult with your clients with empathy and smarts. Build relationships with key client stakeholders.

Project leadership

• Develop and prioritize roadmaps and project plans to achieve client objectives.
• Collaborate with cross-functional teams internally.
• Write clear, concise, and thorough creative briefs that translate client goals into actionable direction for internal teams.
• Ensure the brief is being met and that we are delivering value. Identify and find solutions for gaps between capability and client need.
• Set clear delivery expectations based on business needs.
• Be a great example of our values.

Who You Are

Positively Dissatisfied. You’re never satisfied with mediocrity and relentlessly pursue ways to improve your craft & escape the routine. You don’t settle for "good enough” and constantly ask: Can I do better?

Project Management. You are organized and can simultaneously manage multiple engagements while consistently delivering high-quality work.

Priority Guru. You can easily & skillfully determine daily priorities and understand when certain tasks need to be completed more quickly than others.

Figure-it-out-itude. You take the initiative to solve problems and seek out opportunities to improve systems.

Growth Mindset. You look for opportunities to collect feedback and foster personal growth.

Why work at Root+Beta?

Our expectations match your own. We’re a team of smart, driven folks doing the best work of our careers. We offer and value:

Autonomy: Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way. Bring your own perspectives and approaches.

Craft: We support your career growth through thoughtful work, collaboration, and professional development opportunities.

Transparency: We believe in clear feedback and effective communication. We ask a lot of questions and work together to find answers.

Good enough is better than perfect: We’re not interested in perfection. It doesn’t exist. We learn by putting good enough things in the market as soon as possible and iteratively improving.

We’re kind: We’re a thoughtful, nice, and considerate bunch of people.

We have fun: We take our work seriously, but not ourselves.