Marketing Operations Specialist

Job Description:

About the Role:

At Starburst Data, the Marketing Operations Specialist plays a key role in helping the Marketing team with demand generation to engage and acquire prospects at scale. This role focuses on connecting tools, automating processes, and monitoring inbound leads, ensuring they are assigned to the right account and sales rep. The Specialist will work with the Marketing and RevOps team to operationalize campaigns, manage integrations, and optimize the tech stack. The right candidate will be responsible for building workflows, solving problems, and scaling the go-to-market engine.

As a Marketing Operations Specialist at Starburst you will:

• Manage incoming requests from Marketing to create reports, audience lists, emails, campaigns, virtual events, web pages/offers, etc.
• Assist in execution all things demand generation, including syncing leads into our database from digital campaigns, events, webinars, and 3rd party activities
• Obsess about clean and organized data. You will ensure data in our systems is clean, accurate, complete, organized, and easily reportable. This includes:
• Contact enrichment
• Merging duplicate accounts and contacts
• Manage inbound leads ensuring accounts are correctly assigned
• Manage all emails, campaigns, and nurtures, including a flighting calendar
• Leverage AI tools to assist in optimizing day-to-day tasks and workflows
• Lead ongoing training and enablement for marketing on process and tech stack
• Own lead management, routing, and partner with the SDR team to ensure proper lead follow up

Some of the things we look for:

• Previous Marketing Operations experience for a B2B software company
• Strong team player with a positive attitude and a focus on learning with a continuous improvement mindset
• Have good organization and time management skills and be detail-oriented
• Ability to maintain personable working relationships with all internal and external customers
• Have a strong work ethic and sense of ownership, plus the ability to work with minimal direction
• Must be highly motivated and flexible to work effectively in a fast-paced environment
• Experience working with a range of GTM, Web, and Marketing tools, such as:
• Salesforce
• Hubspot
• ZoomInfo
• 6Sense
• Qualified
• Asana
• Wordpress
• Google Analytics
• Google Tag Manager

Where could this role be based?

• Remote, United States

Starburst is dedicated to maintaining fair and equitable compensation practices. The salary range provided for this role reflects the minimum and maximum targets for candidates across all U.S. locations and could be inclusive of variable compensation, such as commission or bonus. All employees receive equity packages (ISOs) and have access to a comprehensive benefits offering. Actual compensation packages are determined based on relevant skills, experience, education and training, and specific work location. For more information, connect with the recruiting team or Hiring Manager during the process as they can provide more detailed information about the salary range.

Pay Range

$89,250 - $113,400 USD