Marketing Manager, Surfline Coastal Intelligence

Job Description:

Summary: 
Surfline Coastal Intelligence (A Surfline Company) is seeking a full-stack Marketing Manager to drive awareness and engagement for our growing enterprise platform. In this role, you’ll develop and implement thoughtful digital marketing campaigns that generate interest in SCI and create opportunities for the sales team. You’ll play a key role in introducing SCI to new audiences – establishing a content calendar of impactful blogs, meaningful thought leadership, and strategic campaigns that help define our presence in the market.

This is a high-impact role where you’ll take ownership of marketing initiatives from strategy to execution, crafting compelling content and building demand in collaboration with cross-functional teams. We’re looking for a creative, data-savvy marketer who thrives in a fast-paced environment, brings strong technical and analytical skills, and is excited to grow a brand from the ground up.

Under Surfline’s “Work from Anywhere” policy, this position may be performed on a full-time remote basis from a variety of locations in the US with the Pacific Timezone preferred.

What You'll Do:

• Develop and execute a comprehensive content strategy that resonates with Surfline Coastal Intelligence’s target audiences, leveraging SEO best practices and your deep understanding of market trends to optimize content and increase organic traffic reach.
• Work with Surfline’s content team to develop on-brand content that drives engagement and new business opportunities activated through email campaigns, digital and social advertising, sales enablement, events, co-marketing initiatives, and more.
• Design and implement data-driven demand generation campaigns to attract, nurture, and convert leads leveraging marketing automation tools to execute, analyze and improve campaign performance lead quality.
• Manage and improve the Surfline Coastal Intelligence Website and LinkedIn page.
• Partner with sales to develop account-based marketing programs that drive opportunities with enterprise-level accounts through email campaigns, advertising, gifting, industry group partnerships, sales enablement, events, and more.
• Establish and monitor key performance metrics to track and communicate the success of content and demand-generation efforts, generating actionable insights to inform future strategies.
• Work closely with cross-functional teams, including product, design, and sales, to align marketing strategies and bring innovative ideas and marketing trends to the table.
• Develop and manage our conference calendar and speaking opportunities.
• Help identify and manage PR opportunities to help raise SCI’s product and brand awareness with domestic and international audiences.
• Maintain ongoing communication with the sales team. Work openly to communicate upcoming marketing campaigns, gather feedback on program performance, and gain valuable insights from conversations with prospective customers and partner relationship owners.

What We're Looking For:

• 5+ years of marketing or related experience with a strong track record of working with partners.
• Demand Generation or Field Marketing experience is preferred, specifically in our market segment.
• A history of success in creating and managing marketing programs
• Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns.
• Highly organized project manager, with the ability to prioritize and manage competing deadlines.
• Strong analytical skills with a keen eye for detail, and the ability to make sound, data-driven decisions.
• Detail-oriented, with a strong commitment to excellent, mistake-free work.
• Excellent communicator, with an ability to influence and compel through a confident and credible delivery.
• Ability to succeed in a fast-paced environment, while working across diverse, remote teams.

You May Also Have:

• Functional knowledge in either the coastal safety or coast resiliency space.
• An interest in cutting-edge technology, particularly in the AI space.
• An understanding of oceanography, related coastal sciences, or coastal engineering.
• A passion for the ocean and/or surfing.

Compensation and Benefits:

The base salary range for this position is $90,000 - $120,000. In accordance with applicable state laws, the range provided is Surfline's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. In addition, Surfline offers a competitive and comprehensive benefits package including 100% company-paid healthcare (medical, dental, and vision), a 401(k) plan and match, 'Use What You Need' PTO and more.

About Surfline Wavetrak: 

Millions of people around the world depend on Surfline Wavetrak’s products to enrich their experiences in and around the ocean. Since 1985, our company has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other ocean enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge. 

We are dedicated to bringing people together across the globe, and we champion and encourage those who bring different perspectives, ideas, and creativity. At Surfline Wavetrak, we recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, gender identity, gender expression, age, veteran status, and any other protected status.