Marketing Manager II

Job Description:

Job Summary

As a Marketing Manager, you will be responsible for strategy, planning, and execution of integrated marketing programs from start to finish supporting your specific channel/category and private label product lines. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson and vendor business objectives.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

Channel/Category Marketing

• Plan, develop and execute annual and quarterly marketing plans to promote the assigned channel/category

• Develop competitive intelligence research, exclusive promotional strategies, customer facing collateral and other plans to gain market share, target growth opportunities, and meet or exceed company goals and objectives

• Build and maintain strong relationships with key manufacturing/vendor partners, sales reps and opinion leaders with a collaborative, highly creative and progressive approach

• Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources

• Work with manufacturing/vendor partners and private label team to identify, propose and manage the launch of new products that are a strategic fit to the business

• Develop engaging optimized web content to support the customer journey and deliver marketing qualified leads

• Monitor and analyze a monthly campaign dashboard reporting key performance metrics and insights

• Assist with process improvement projects to streamline current approaches

• Ensure the timely completion of required internal communications and reports; implement planned communications and provide oversight of all communications to ensure consistency of messaging

• Understand target customer pain points and what is valued through voice of customer research

• Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions

• Participate, engage and gain value from key national and regional tradeshows, conferences, and company sales meetings

• Coordinate and collaborate with marketing team

Sales Support

• Work within the regions to support business growth through existing strategic customers and the cultivation of new partnerships and new business opportunities

• Collaborate with sales managers, manufacturing partners and internal resources to develop educational sales training for sales team

• Identify short-and-long term issues that must be addressed, providing information and commentary pertinent to deliberations. Recommendation options and courses of action and implement directives

• Schedule time in the field to align with sales managers, support sales reps with targeted customers

People Management

• Encourage the growth of all direct and indirect reports through skill development and goal setting

• Hold direct reports accountable for meeting performance standards and departmental performance goals

• Mentor employees, measure performance, and complete regular performance reviews

• Resolve employee issues in an effective and consistent manner

• Perform all other Marketing Manager duties as assigned

Job Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience

• At least 5 years of experience in a related position

• Demonstrated track record of working both independently and collaboratively

• Ability to multitask and adjust to changing workflows and multiple deadlines

• Ability to work with confidential materials

• Exceptional verbal and written communications skills

• Ability to apply critical thinking to recommend solutions to challenges as they arise

• Advanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams)

• Strong attention to detail and organizational skills

Preferred Qualifications

• 1 year of demonstrated leadership or management

• Proficiency in data analytics

• Proficiency in SAP or related ERP

• Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management

• Experience with a loyalty membership program preferred

Working Conditions

Physical Demands

• Operating a computer or other office devices for the majority of the workday

• May occasionally need to move packages up to 25 pounds such as office supplies or equipment

Environmental Factors

This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.

Travel and On-call

This position has the opportunity for minimal travel (30%) in a regional area.