Salary Unstated

Marketing Communications Manager - AEC Industry

Full-time Remote 6d ago

Location:

Company:

Acelab specializes in innovative technology solutions for the Architecture, Engineering, and Construction (AEC) industry.

Summary:

The Marketing Communications Manager will develop and lead Acelab's brand messaging and content strategy, targeting the AEC industry. Candidates should have significant experience in marketing communications, particularly within B2B technology or SaaS fields.

Requirements:

Hard Skills: Exceptional written and verbal communication skills with demonstrated storytelling ability, Strong strategic thinking and ability to translate complex technical concepts into clear messaging, Experience with content management systems, marketing automation platforms, and analytics tools, Proficiency with brand management and message testing methodologies, Project management experience with ability to manage multiple communications initiatives, Data-driven approach to measuring and optimizing communications effectiveness

Experience: Familiarity with the AEC (Architecture, Engineering, Construction) industry strongly preferred, 5-7 years in marketing communications, preferably in B2B technology or SaaS companies, Proven track record of developing successful messaging frameworks and content strategies, Experience with integrated marketing communications campaigns and brand management, Strong background in B2B content marketing and thought leadership development

Job Description:

Description

Job Summary

We are seeking a strategic Marketing Communications Manager to lead Acelab's brand and product messaging along with content strategy across all marketing channels. This role focuses primarily on developing compelling communications that resonate with our AEC industry audience, crafting content, and ensuring consistent brand voice across all touchpoints. You'll serve as the primary storyteller for our brand, working closely with product and CX teams to translate complex technical solutions into clear, persuasive messaging that drives engagement and conversion. The ideal candidate is a communications specialist with deep expertise in B2B messaging, content strategy, and brand development.

Key Responsibilities

Strategic Communications & Brand Messaging

Own the company's core messaging framework, value propositions, and brand positioning
Craft compelling narratives that differentiate Acelab in the competitive AEC technology landscape
Translate product features and capabilities into understandable value propositions for our audience of architects and designers
Lead messaging strategy for product launches, feature releases, and go-to-market initiatives
Ensure message consistency across all marketing channels and customer touchpoints

Content Strategy & Development

Lead content marketing strategy with focus on product promotion, thought leadership and educational content
Create high-impact content including white papers, case studies, solution briefs, and industry reports
Develop executive-level content for C-suite communications and analyst relations
Write and optimize website copy, landing pages, and conversion-focused content
Collaborate with subject matter experts to transform technical concepts into accessible content
Manage editorial calendar and content production workflows

Marketing Communications & PR

Develop and execute integrated communications campaigns across multiple channels
Lead public relations initiatives, including media relations and thought leadership placement
Create press releases, media kits, and executive communications materials
Build relationships with industry media, analysts, and influencers
Support speaking opportunities and conference presentations for executives

Sales Enablement & Internal Communications

Create sales enablement materials including pitch decks, battle cards, and competitive positioning
Develop internal communications to align teams on messaging and positioning
Lead training sessions on brand messaging and value proposition delivery
Support customer success teams with retention and expansion messaging
Create customer-facing materials for account management and expansion efforts

Performance Analysis & Optimization

Measure and analyze the effectiveness of communications campaigns and content performance
Track brand awareness metrics, message resonance, and content engagement
Conduct regular competitive analysis and messaging gap assessments
Optimize content based on performance data and audience feedback
Report on communications impact and ROI to executive leadership