Marketing Campaign Manager
Apply NowLocation:
US
Company:
Cordance is dedicated to accelerating the growth of B2B SaaS companies through acquisition and long-term tactical and financial guidance.
Summary:
The Marketing Campaign Manager will lead integrated marketing campaigns to drive growth across various business units. A minimum of 5 years in B2B SaaS marketing and campaign management is required.
Requirements:
Technology: Salesforce, Marketo, HubSpot, Eloqua, Google Analytics
Hard Skills: project management, business strategy, campaign management
Experience: 5+ years of experience in B2B SaaS marketing, at least 2+ years in campaign management, Experience managing campaigns across multiple business units
Job Description:
Cordance is seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Commerce, Compliance, Industrials, and Education Divisions. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.
What you'll do:
- Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
- Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
- Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
- Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
- Monitor and analyze campaign performance using marketing analytics tools and dashboards.
- Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
- Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
What You Bring:
- 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.
- Experience managing campaigns across multiple business units or products within a division.
- Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing technology platforms such as Salesforce, Marketo (or HubSpot/Eloqua), Google Analytics, and project management tools.
- Familiarity with segmentation, personalization, and campaign automation best practices.
What Will Help You Stand Out
- Vertical experience in industrials, compliance, and/or education a plus
