Marketing Automation Specialist (Remote)

Company Description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

The Forbes Advisor CRM team is on a mission to become a strategic and revenue-generating powerhouse. We’re on the lookout for an innovative marketing automation developer and strategist to elevate our lifecycle engagement efforts. In this role, you will be the architect and subject matter expert on our CRM systems. Shaping and optimizing our marketing technology stack to meet our business goals, while crafting strategic initiatives that enhance our customer experiences.

This individual has strong technical skills as well as a strategic lens towards user experience and maximizing revenue. They will work across multiple departments, including product & engineering, analytics, partnership, and our external vendors, to support our marketing technology stack.

Some key attributes we are looking for - tech-savvy, a natural curiosity, data-driven, and passionate about leveraging CRM technology to drive lasting customer relationships. This role will report into a Director, CRM and support the larger CRM team.

Responsibilities:

• Design and implement CRM journeys and ad hoc campaigns across multiple channels (email, SMS, and WebPush), using HTML templates, WYSIWYG editors, and JSON.
• Optimize and maintain our CRM platforms (Iterable, Everest, Postmaster, and OneSignal) to improve user experience and campaign performance.
• Maintain compliance with email/SMS marketing regulations (e.g., CAN-SPAM, TCPA, GDPR) and proactively manage deliverability health.
• Design, manage, and launch impactful Lifecycle campaigns.
• Proactively troubleshoot and resolve CRM related issues.
• Develop and document best practices for marketing automation processes (personalization by vertical, naming conventions, folder organization, journey build, etc.).
• Implement new data schema ingestion, in partnership with product & engineering.
• Lead and support new integrations to further elevate the tech stack.
• In partnership with the Senior Director, assist with contract renewal & usage discussions.
• Stay current on CRM and martech trends, continually evaluating new tools and tactics to enhance automation performance.

Strategic Leadership:

• Analyze customer data & campaign insights, to formulate and execute CRM strategies.
• Leverage customer segmentation and targeting strategies to create highly personalized and engaging campaigns that drive revenue.
• Collaborate closely with cross-functional teams to ensure our strategy aligns with broader business objectives.

Data Analysis & Reporting:

• Track key performance metrics, providing insights & recommendations to enhance future marketing strategies.
• Design and execute structured A/B tests, leveraging statistical significance to guide optimization efforts.

Requirements:

• Proven experience managing CRM journeys and automation in platforms like Iterable, Braze, or Salesforce Marketing Cloud.
• Strong command of HTML and JSON; able to troubleshoot dynamic content issues.
• Hands-on with deliverability tools (Everest/Validity, Postmaster Tools) and analytics platforms (GA, Tableau, Google Sheets).
• Deep understanding of customer lifecycle marketing, audience segmentation, and personalization strategies.
• Strong organizational and project management skills; able to juggle multiple campaigns and deadlines.
• Collaborative team player with excellent communication skills.
• Preferred: Iterable Masterclass Certification (Iterable Foundations a plus); experience with OneSignal or WebPush tools.

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness reimbursement

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.