Marketing Automation Manager

Job Description:

Centivo is looking for a Marketing Automation Manager to join our marketing operations team. In this role, you’ll be a hands-on expert for HubSpot, helping execute and optimize campaigns that drive engagement and pipeline. You'll support demand generation, campaign tracking, and performance reporting while ensuring our marketing automation efforts run smoothly and follow best practices.

You'll also serve as the main marketing operations point of contact for the growth and field marketing teams to help manage deadlines, coordinate execution, and track progress in Jira.

Key Responsibilities :

• Own and manage HubSpot as our marketing automation platform

• Build and maintain landing pages, emails, and marketing workflows

• Execute database segmentation for targeted campaigns

• Track campaign performance and generate basic reporting for stakeholders

• Create and manage Salesforce campaigns in alignment with marketing activities

• Act as the main marketing ops Jira task owner for work related to marketing campaigns

• Coordinate across growth and field marketing teams to manage timelines, intake requests, and task statuses in Jira

• Support social media and paid advertising efforts through cross-functional collaboration

• Upload and manage contact lists and campaign associations in HubSpot
  Contribute to marketing operations documentation and process improvements

• Assist in A/B testing, campaign optimization, and asset creation

• Maintain organized, scalable marketing automation systems

Qualifications:

• 2–4 years of hands-on experience with HubSpot (required)

• Experience managing projects and campaign workflows in Jira or another project management system (required)

• Familiarity with Salesforce Campaigns and lead/contact management

• Experience building marketing assets: landing pages, emails, workflows

• Strong attention to detail and process-oriented mindset

• Basic reporting and analysis skills to track campaign effectiveness

• Comfortable working cross-functionally with content, growth, and digital teams

• Bonus: Experience with A/B testing, paid media integration, or HTML/CSS

What You'll Bring :

• Curiosity and eagerness to optimize how we execute campaigns

• A knack for making complex systems work efficiently

• Proactive communication and project management skills

• Team-player attitude with a drive to learn and grow

• Passion for marketing technology and demand generation

Compensation Range: $100K