Marketing Automation Manager

Job Description:

The Marketing Automation Manager develops and executes strategies to optimize marketing campaigns through automation, focusing on lead generation, customer engagement, and revenue growth while streamlining processes and improving efficiency. The Marketing Automation Manager should have a combination of technical, analytical skills in addition to a solid understanding of marketing concepts, strategies, and channels to optimize campaigns and workflows.

Key Responsibilities:

• Marketing Automation: Implement and manage marketing automation processes, including lead scoring, nurturing campaigns, email marketing, and workflows.
• Segment and List Management: Coordinate the creation and management of marketing segments and lists to target specific customer groups that support the company’s marketing goals.
• Campaign Creation and Management: Design, build, and execute marketing campaigns across various channels, including email, social media, and events.
• Customer Journey Management: Develop and optimize customer journeys to guide prospects through the sales funnel.
• Coordinate Content Creation: Work with our in-house creative team to develop engaging and relevant marketing content, including email templates, and landing pages.
• Promote Lead Management: Work with internal teams to educate product/service teams to manage leads, contacts, and accounts within the Dynamics 365 platform.
• Event Management: Work with business teams to coordinate, plan, and manage marketing events and webinars.
• System Configuration: Work with the in-house Dynamics 365 team to configure and customize Dynamics 365 Marketing modules to meet specific business needs.
• Performance Analysis: Track and analyze marketing performance, identify areas for improvement, and optimize campaigns for better results.
• CRM integration: Ensure seamless integration between the marketing automation platform and Dynamics 365 CRM system to facilitate data synchronization and streamline lead management.

Skills and Qualifications:

• 5+ Years Experience with Dynamics 365 Marketing: Proven experience in using and administering Dynamics 365 Marketing (or similar marketing automation platforms).
• Power Platform Experience: Proven experience in using Microsoft’s Power Platform to automate repetitive tasks, analyze data, and create visualizations to demonstrate effectiveness.
• Marketing Knowledge: Strong understanding of marketing principles, strategies, and best practices.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills.
• Problem-Solving Skills: Ability to identify and resolve issues related to marketing campaigns and processes.
• Technical Skills: Familiarity with CRM systems, email marketing platforms, and other marketing technologies.
• Certifications: Microsoft Dynamics 365 Marketing certifications are a plus.
• Project Management: Experience managing marketing projects and campaigns.
• Teamwork: Ability to work effectively with cross-functional teams.

Education:

• Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field.

Experience:

• 3-5 years of Marketing experience.

This position is a remote, work from home position. PCG is a remote-friendly organization and is committed to creating a culture where remote work remains a vital part of the company’s success. To be successful in a remote work role at PCG, you must:

• be available during your set working hours.
• have a safe, private, and distraction-free environment in which to complete your work, and
• be able to give your full attention to the completion of your PCG job duties.

Some travel to the office or elsewhere may be required for team meetings, client meetings, etc.

We are accepting applications on an ongoing basis until filled.

Compensation:

Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides the following reasonable range of compensation for this role:  $120,000 to $130,000. In addition, PCG provides a range of benefits for this role.