Local SEO Manager
Apply NowLocation:
St. Louis, MO, US
Company:
Rankings.io specializes in providing end-to-end SEM services tailored to law firms for aggressive digital growth.
Summary:
The Local SEO Manager is responsible for creating and implementing strategies for local SEO to support client growth. Candidates need extensive experience in SEO within an agency and a strong background in local SEO management.
Requirements:
Hard Skills: Local SEO best practices, Google My Business, GBP API, keyword research, competitive analysis, project management
Experience: 5+ years experience doing SEO work for clients within an agency environment, 3+ years of experience in local SEO or local SEO listings management for enterprise brand(s), 2 years client facing experience
Job Description:
Description
The Local SEO Manager will have experience with Local SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
- Guide and mentor junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
- Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Communicate regularly with clients and internal team to discuss goals and deliver results
- Create local strategies with the client using their Google My Business to maintain accurate location data
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Strategize and oversee team members to come up with creative solutions for our clients
- Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
- Partner with Marketing to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Keep up with the Local SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
Requirements
- 5+ years experience doing SEO work for clients within an agency environment
- 3+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
- 2 years client facing experience
- Desire to lead local strategy for large-growth SEO client
- Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
- Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
- Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
- Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
Benefits
- Starting from $75,000; pay commensurate with experience
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
