Local Marketing Manager

Description

QualDerm Partners is a leading dermatology services organization supporting a network of top-tier providers across the U.S. We are committed to delivering exceptional patient care through clinical excellence, operational support, and marketing innovation. As we continue to grow, we’re looking for a Local Marketing Manager to help bridge the gap between our central marketing team and our clinic-level operations.

Position Summary:

The Local Marketing Manager will play a critical role in supporting field marketing operations across QualDerm’s network of dermatology clinics. This role is responsible for executing localized marketing plans, managing clinic requests, supporting events, handling reputation management, and ensuring brand consistency across local channels. The ideal candidate is a marketing generalist with strong project management skills, a service-oriented mindset, and the ability to juggle multiple tasks in a fast-paced, healthcare-focused environment.

Key Responsibilities:

Local Marketing Strategy & Execution

• Develop and implement localized marketing plans in partnership with clinic leadership to drive patient volume and brand awareness.
• Create playbooks and coach practices on marketing best practices
• Create strategy to inform the optimal budget allocation for local marketing investments.
• Coordinate print, digital, and in-office collateral aligned with brand standards.
• Measure impact, report on ROAS, and optimize returns resulting from these local efforts.

Clinic & Provider Support

• Serve as a liaison between the central marketing team, operations, and clinic providers.
• Manage intake and triage of local clinic marketing requests.
• Prioritize requests and ensure timely execution with appropriate stakeholders.
• Measure and report on ROI of local marketing

Reputation & Listings Management

• Create strategy for comprehensive reputation enhancement across review platforms and doctor directories (e.g., Google, Healthgrades, ZocDoc) leveraging Birdeye.
• Partner with local clinics to respond to reviews when appropriate and escalate issues as needed.
• Oversee local search listings via Yext, ensuring accuracy and optimization.

Event Management

• Plan and execute local events annually, including open houses, community events, and clinic-hosted initiatives.
• Manage logistics, promotion, materials, and post-event reporting.
• Measure impact and optimize returns resulting from events.

Social Media Management

• Partner with local clinic social ambassadors in HootSuite to post localized social media content for clinics.
• Collaborate with corporate communications on social media calendars, brand voice, and performance reporting.

Print Store & Collateral Management

• Lead administration of QualDerm’s print store, ensuring clinics have access to updated and approved marketing materials.
• Coordinate new asset development and printing needs with vendors.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in a marketing, field marketing, or operations-support role—healthcare experience preferred.
• Strong project and time management skills; ability to handle high-volume workload with shifting priorities.
• Excellent communication and interpersonal skills; comfortable working cross-functionally.
• Proficient in Microsoft Office, project management tools, and social media platforms.
• Experience with Google My Business, Birdeye, Yext, and similar platforms a plus.
• Willingness to travel occasionally for clinic support or event execution.

Benefits

• Competitive Pay – Attractive compensation to reward your hard work
• Comprehensive Health Coverage – Includes Medical, Dental, and Vision plans to keep you covered
• Generous 401(k) Plan – Company matches 100% of the first 3%, plus 50% of the next 2%, with immediate vesting
• Paid Time Off (PTO) – Accrue PTO from day one, plus enjoy 6 paid holidays and 2 floating holidays each year
• Company-Paid Life Insurance – Peace of mind with basic life coverage, with the option for additional plans
• Disability Protection – Short-term and long-term disability coverage to protect you in unexpected circumstances
• Additional Wellness Plans – Accident, critical illness, and identity theft protection plans for extra security
• Employee Assistance Program (EAP) – Access confidential support for personal or work-related challenges
• Exclusive Employee Discounts – Save on products and services with special discounts just for you
• Referral Bonus Program – Earn bonuses by referring qualified candidates to join the team

QualDerm Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Applicants must be currently authorized to work in the United States in a full-time basis.

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