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Inbound Marketing Manager - India

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Full-time Remote 12d ago

Location:

US

Company:

Simetrik is a well-funded startup with a focus on innovative marketing solutions and a dynamic work culture.

Summary:

The Inbound Marketing Manager will execute and optimize marketing strategies, including SEO, email, and campaign management. Applicants need experience in inbound marketing and proficiency with multiple marketing tools.

Requirements:

Technology: HubSpot, Salesforce, SEMRush, Google Analytics, Google Search Console, LinkedIn Ads, Google Scripts

Hard Skills: SEO, Paid Media, Web Analytics, Email Marketing, Campaign Execution, Marketing Automation, CRM Operations

Experience: 2–5 years of experience in inbound or performance marketing for B2B/SaaS companies.

Job Description:

About the role: 

We’re hiring an execution first inbound marketer who lives in the data layer, and thinks like a growth hacker. If you get a kick out of turning raw inputs into performance pipelines using HubSpot, Salesforce, automation scripts, and creative campaigns, this role is built for you.

You’ll work directly under the Inbound Marketing Director and will own end-to-end delivery across digital ads, SEO, SEM, marketing ops, campaign automation, content distribution, and event execution.

Responsibilities: 

1. SEO, Paid Media & Web Analytics

  • Execute and optimize SEO initiatives using SEMRush, Google Search Console, and Google Analytics.
  • Manage paid campaigns (primarily LinkedIn) in coordination with agency partners: own ad creatives, copy, and weekly reporting.
  • Monitor SEO health, own backlink sprint,manage keyword-to-content alignment.

2. Email Marketing & Campaign Execution

  • Segment lists and deploy nurture streams based on product-market clusters.
  • Draft and QA emails for announcements, press releases, and en-masse campaigns.
  • Own daily/weekly email performance dashboards in Sheets + HubSpot.

3. Events & Engagement Programs

  • Coordinate speaker outreach, guest targeting, and content logistics for CFO roundtables and micro-events.
  • Support post-event workflows in HubSpot (tagging, follow-up, recycling leads into nurture).

4. Marketing Automation & CRM Ops

  • Manage HubSpot as the source of truth for marketing automation (forms, workflows, nurture streams, contact properties).
  • Support Salesforce campaign and lead tracking workflows in sync with sales/BDR efforts.
  • Build automations via Google Scripts to bridge tools, clean data, and trigger workflows across Sheets, HubSpot, and SFDC.

5. Presentation & Creative Aesthetics

  • Build internal and external-facing slides for events, reviews, and campaign pitches.

Maintain brand consistency and high visual polish across decks and outbound collateral.

Requirements: 

  • 2–5 years of experience in inbound or performance marketing for B2B/SaaS companies.
  • Experienced in tools: SEMRush, Google Analytics, Google Search Console, LinkedIn Ads, chatbots (Qualified or Drift).
  • Hands-on with HubSpot (automation, forms, emails) and Salesforce (leads, campaigns, reporting).
  • Strong skills in Google Sheets, Excel (formulas, pivot tables, macros).
  • Aesthetic sense in creating slide decks using Google Slides or PowerPoint.
  • Obsessed with clean data, dashboards, and campaign ROI.
  • Comfortable wearing multiple hats (from ops to creative).
  • Familiarity with chatbot flows and conversational marketing logic.
  • Previous collaboration with SDRs/BDRs to generate MQLs and SQLs.

Benefits:

  • Well-funded and proven startup with large ambitions and competitive salaries.
  • Entrepreneurial culture where pushing limits, creating and collaborating is everyday business.
  • Open communication with management and company leadership.
  • Small, dynamic teams = massive impact.