Healthcare Marketing Consultant
Apply NowLocation:
San Francisco, CA, US
Company:
Blend is a premier AI services provider focusing on data science and technology to create meaningful impact for clients.
Summary:
The Healthcare Marketing Consultant will create and execute marketing campaigns aimed at hospitals and healthcare organizations. Applicants should have significant B2B marketing experience in the healthcare sector.
Requirements:
Experience: 5+ years of experience in B2B marketing, with a strong background in the healthcare sector, Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes, Experience running demand generation campaigns across digital and traditional channels, Strong project management skills and experience working with creative agencies, Excellent communication and content review skills, Comfortable working independently and contributing both strategically and tactically
Job Description:
Our Fortune 100 financial services client is seeking an experienced Healthcare Marketing Consultant to support the launch of a new suite of B2B commercial payment solutions designed specifically for hospitals and healthcare organizations. This is a hands-on, strategic consulting role focused on creating and executing targeted campaigns to drive awareness and generate qualified leads for the sales team.
This role is a unique opportunity to shape the go-to-market strategy for a newly formed healthcare vertical within a well-established global payments organization. You’ll work closely with the Head of Segment, creative agency partners, and internal stakeholders to build and launch impactful marketing initiatives. This is a chance to help shape how the healthcare industry modernizes its payment systems. If you’re a healthcare marketer who thrives in a fast-paced, high-impact environment, we’d love to hear from you.
The Details:
- Location: Fully remote within the U.S.
- Duration: Approximately a 6-month consulting assignment with the possibility of extension
- Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
What you’ll do:
- Campaign Development & Execution
- Design and execute targeted B2B marketing campaigns focused on the healthcare industry
- Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
- Content Strategy & Creation
- Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content)
- Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
- Event Marketing Support
- Support a calendar of industry events and ensure cohesive messaging across all touchpoints
- Lead Generation & Sales Alignment
- Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
- Stakeholder Collaboration
- Collaborate with internal teams to ensure alignment of campaign goals and messaging
- Participate in regular check-ins and provide feedback to optimize marketing performance
