Head of Marketing

Job Description:

Head of Marketing

SafetyWing (YC W18) is seeking a Head of Marketing to lead the creative and strategic direction of our brand during an exciting next chapter of growth. We're looking for someone bold who can break the barriers of possibility to make SafetyWing's character known to the world. Someone who understands how to scale marketing systems, shares our vision for the future, and knows how to communicate ideas that resonate, stories that spread, and experiences people want to be part of.
We are on a mission to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone. And we are doing that by creating simple health, insurance, and retirement products for remote workers worldwide as a replacement for national welfare systems.

💻 Your responsibilities will include:

• Creating a compelling brand experience that builds brand love and leaves a deep cultural impact
• Defining and leading the global marketing strategy across brand, content, product and growth, shaping our go-to-market narratives and ensuring excellent execution
• Leading the development and execution of high-impact brand initiatives by setting the strategic direction, collaborating with the creative team and external agencies, and overseeing the successful rollout of campaigns
• Overseeing all brand and comms touchpoints including campaigns, emails, social media, podcasts, media relations, events, newsletters, merchandise, videos, thought leadership, and more, ensuring a clear, compelling voice that aligns our mission with every message
• Establishing and scaling novel marketing growth channels to scale our revenue 10x from today
• Establishing a simple metrics dashboard to measure effectiveness across our initiatives

🧪 We are looking for someone who:

• Understands human motivation and applies it in a first principles way
• Leads with boldness and authenticity, with a strong intuition for what resonates with people
• Can communicate complex ideas simply and attractively
• Has experience building and creating bold, unique marketing strategies, a plus if its from the scale of $50M - $500M revenue (but not required)
• Is an independent thinker, able to recognize how a system actually works, or opportunities everyone else miss
• Is comfortable in analytics and has experience setting team targets and ensuring they’re met

😀 We like to work with people who:

• Want to help build a global social safety net on the Internet
• Think for themselves instead of copying others
• Are willing to try new things, even with the risk of failure
• Are intellectually curious and open to new ideas
• Are creative and bold in the face of any problems
• Have strong integrity and do the right thing

🧘 What we offer:

• Fully remote work environment – work from anywhere globally
• Competitive compensation and equity compensation
• A minimum of four weeks of vacation per year
• A personal development budget
• Premium health insurance that travels with you
• Travel insurance any time you travel outside of your home country
• New laptop, office allowance and more!
• Multiple team gatherings per year in amazing locations—our previous meetups were in Mexico, Bali, Siglufjörður and Hoi An

🚀 We look forward to hearing from you!

About SafetyWing

SafetyWing was founded to support nomads like ourselves by building an adaptable software-based global social safety net.
Our products are created by a fully remote team distributed across the globe and stretching ten timezones while headquartered in San Francisco.
We’re here to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone.