Head of Demand Generation

Job Description:

Freshpaint seeks a Demand Generation leader to lead our efforts to grow to 100M. We’ve seen significant growth over the last 2 years helping healthcare marketers drive marketing performance while protecting patient privacy. You’ll develop and oversee execution of campaigns that fuel the next stage of our growth. You’ll partner with others in the marketing and sales team to optimize campaign execution. This role will report to the Head of Marketing and lead a team of amazing marketers as employee ~#70 at one of the fastest growing B2B startups.

In This Role You Will

The main job to be done is to reimagine and scale our pipeline engine to take us from $22M to $100M in the next 24 months.

• Build and execute the demand gen strategies that drive us to $100M through an account oriented strategy that unlocks opportunities with thousands of enterprise logos in our TAM.

• Run campaigns designed to create engagement that drives pipeline through tight partnership with the sales outbound team.

• Be the conductor of the orchestra of campaigns from end to end - ensuring that SDRs, AEs, Demand Gen, Partnerships, & Content are all playing the same tune.

• Develop segmentation strategies that ensure our GTM teams can effectively penetrate accounts while diversifying our revenue across the healthcare TAM.

• Act a leader and mentor to a team of amazing marketers focused on digital marketing, ABM, & vertical marketing.

Who you are

• You’ve led Demand Gen at a high growth B2B SaaS startup scaling revenue from ~$10M-$50M and beyond

• You’ve fully owned the pipeline number as the org scaled

• Proven track record of account based go-to-market strategies—built and executed account-oriented approaches (recognizes that ABM is just a tactic) that quickly won a sizable part of a narrow enterprise logo TAM

• Enterprise demand gen expertise—accustomed to developing marketing strategies and supporting sales strategies for repeatable ≥$100k ACV lands.

• Cross-functional operator with company goals as priority one—seamlessly collaborates with broader marketing team and selling teams to make 1+1 = 10

• Uses data and tech to build a growth machine —fearless when it comes to leveraging tooling and data to create an unfair advantage to win the market.